The PPC Den: Amazon PPC Advertising Mastery

AMZPPC #99: How to Quickly Lower ACOS Using Bulk Operations

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Bulk sheets now allow you to see everything going on in your Amazon account. With all of this data at your fingertips, you can make optimization decisions faster than ever before.

In today’s episode, Mike and Stephen cover three quick strategies that are sure to lower your ACOS!

We’ll see you in the Badger Den!

Episode Highlights:

  • 1:10 Intro
  • 3:40 Importance of spreadsheets in Amazon PPC
  • 5:10 Understanding bulk operations
  • 13:00 How to use the data on a bulk sheet
  • 16:00 The re-upload method
  • 22:15 Pausing and archiving keywords and product targets
  • 30:45 Adjusting your targets
  • 36:00 Closing thoughts

    • Links & Resources

    • All our episodes and show notes are available at https://www.adbadger.com/podcast
    • Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/

      • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      Podcast edited by Pedro Moreno


      This is the last episode featuring Stephen Noch. He is no longer with us at Ad Badger, but he is still a trusted and dear friend of the brand. We deeply thank him for his contributions to our Amazon PPC Managed Services clients and to The PPC Den Podcast.

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