In this episode of the ATP Project Jeff sits down to chat with Jason Daniel (@jasondaniel_), the Founder/CEO of LSKD - an Australian-owned and operated functional sportswear brand. Operating out of Logan in South East Queensland, LSKD is recognised for its streetwear aesthetic and is commonly seen on famous athletes, adventurists, influential figures, and of course the everyday consumer. Jeff chats to Jason about the journey of becoming a brand, the first sale, product design, and commercial sale for LSKD, and how they build such an epic team culture. Jason also delves deeper into finding the why behind LSKD, learning to chase the vibe, the highlights, the hard times, and the mindset you need to keep evolving as a brand. They also answer some questions that were sent in by our listeners but that's all we will tell you for now.. you'll have to listen to the end of the episode to find out more!

We felt incredibly inspired listening to Jason and we hope you enjoy it as much as we did. This isn't the last you'll see from LSKD, we have a great thing going with LSKD and many more exciting collaborations coming for you all so stay tuned!

As always, this information is not designed to diagnose, treat, prevent or cure any condition and is for information purposes only - please discuss any information in this podcast with your health care professional before making any changes to your current lifestyle.

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