The Diamond Podcast for Financial Advisors

An Update on Merrill Enhanced CTP: What it Means for Advisors, Their Next Gen and Clients


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A special episode with guest Vince Fertitta, Merrill breakaway executive, now President of Sanctuary Wealth.
After months of rumors, the day finally arrived: Merrill released details on their enhanced Client Transition Program or CTP.
At face value, it is an honest attempt by Merrill to acknowledge the attrition they’ve experienced – especially among elite advisors – and a way of making their retiring advisor program more competitive.
To be fair, the details around the enhancement can be compelling for a senior advisor who has every intention of retiring from Merrill through CTP because the program will now pay him more to do what he was going to do anyway.
But it is the next gen advisors, teams and clients who are most at risk—because the quid pro quo of better retirement economics for senior advisors is that it comes attached to a 7- to 9-year commitment to the firm (plus strict non-solicit provisions) for the inheriting team.
So what? Why should you care? What does this really mean for all Merrill advisors going forward—whether you’re a senior advisor pondering retirement, the next gen inheritor of a business, or none of the above?
Vince Fertitta, recent Merrill breakaway executive who is now President of Sanctuary Wealth, joins the show to answer those questions and more, drawing from his experience of over two decades with the firm.
Vince Fertitta Sanctuary WealthIn this episode, Mindy and Vince explore:
- What the “Client Transition Program” or CTP really is—and how it impacts retiring advisors, their next gen and their clients.
- Who will benefit most from enhanced CTP—and what are the risks of signing on, now or in the future.
- What it means to lose “optionality”—and what the next gen inheritors need to be aware of.
- And the major concern that many advisors have: That programs like this represent another move closer toward a salary bonus model—where advisors go from being free-will or at-will employees to salaried private bankers.
It’s an important episode—one that all Merrill advisors should listen to.
For more information, visit: https://www.diamond-consultants.com/an-update-on-merrill-enhanced-ctp-what-it-means-for-advisors/
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The Diamond Podcast for Financial AdvisorsBy Mindy Diamond Financial Advisor Recruiter and Consultant

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