Send a text
Trust is such a monumental part of being human - who do we trust, who don't we trust, which businesses do we trust, where do we put our trust aside and take the risk, do we know fully what we are putting our trust into or have we been misled? It's a massive topic with a huge number of avenues to go down, but in today's podcast episode I'm joined by Sarah Gold, who is founder of a web design and strategy company called Projects By If. Her aim is to help organisations and individuals design trust into data enabled services. She wants to make trustworthiness in the products and services we all rely on the expectation and not the exception. This conversation builds on a few solo episodes I've had on the podcast before, so if you enjoyed episode 18, "What Thread Got Pulled?" or episode 4, "Are You Burning Out on Your Way to Authenticity?", you'll be sure to love this one!
Today Sarah and I are chatting about:
- Who and what we trust and where we are more or less concerned about it
- Where FOMO and digital platforms encourage us to put our trust to one side
- Our loss of patience as humans and adding friction into choices
- Sharing personal data and stories with others
- Separating yourself from your personal brand
- Gaining your customers' trust as a business
If you loved this conversation or want to work with Sarah, you can connect with her on LinkedIn here or on her website, projectsbyif.com.
If you've enjoyed this episode, please leave me a review and subscribe! And if you want to learn more from me, come and say hello on Instagram @thecompletioncoach or via email at [email protected] or find out more about working with me on my website, thecompletioncoach.co.uk.