Jason Pereira interviews Helen Yang, Founder and CEO of Andes Risk, a financial technology company offering a next-generation risk assessment platform for financial advisors. The conversation highlights how the company employs behavioral finance to enhance investment strategies and provide personalized financial advice. Jason Pereira delves into the origins and implementation of Andes Risk, uncovering how it integrates into existing workflows to assess risk tolerance and behavioral biases. Helen emphasizes the importance of blending technology with psychological insights to improve investor outcomes and touches on the ongoing development in this space.

Episode Highlights:

• 00:09: Introduction to Helen Yang, founder and CEO of Andes Risk, and the purpose of the podcast conversation.
• 00:31: Helen talks about Andes Risk and its focus on a risk and behavioral finance solution for advisors.
• 00:52: Discussion transitions into the origin story of Andes Risk and Helen's passion for behavioral finance.
• 01:58: Exploring the integration of behavioral finance into risk assessment processes.
• 02:56: Helen describes different investor types and tailoring messages to them during market turmoil.
• 03:44: Examination of how Andes Risk integrates into existing advisory workflows and the value of embedding these tools.
• 05:18: Explanation of how Andes Risk uses modular questionnaires to continuously assess and educate investors.
• 07:14: Details about how Andes Risk provides a comprehensive investor profile report.
• 08:12: Introduction of the Behavioral Risk Index, quantifying investor behavioral risks.
• 09:10: Helen emphasizes the importance of behavioral awareness and learning for investors.
• 10:45: Discussion on how advisors can demonstrate their value through behavioral coaching.
• 13:49: Talking about how Andes Risk identifies behavioral biases in investors.
• 18:29: Insight into the ongoing processes for managing and evolving risk assessments.
• 21:07: Helen's views on the misconceptions in the industry and her ambition to standardize the methodologies.
• 24:28: Helen’s aspirations for Andes Risk to become the industry standard.

Key Points:

• Andes Risk aims to integrate behavioral finance into financial advising, offering a personalized approach to managing investment risks.
• The platform's modular questionnaires allow for an ongoing assessment of investor behavior, providing continuous insights and education.
• Behavioral risk indexes provide a quantifiable measure of an investor's behavior, aiding advisors in tailoring their coaching strategies.
• Helen Yang seeks to establish Andes Risk as an industry standard by correcting common misconceptions and providing better insights.

Tweetable Quotes:

• "Andes Risk helps advisors manage investments by understanding investor behavior." - Helen Yang
• "We have solved the investment problem, now it’s time to solve the investor problem." - Helen Yang
• "Advisors wanted to demonstrate their value; behavioral coaching adds up to 200 bps." - Helen Yang

Resources Mentioned:

• Facebook – Jason Pereira's Facebook
• LinkedIn – Jason Pereira's LinkedIn
• Woodgate.com – Sponsor
• Podcast Editing
• https://andesrisk.io/
• https://www.linkedin.com/in/helenyangcfa/

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