23andMe’s Anne Wojcicki: Embrace the gatekeepers

08.01.2019 - By Masters of Scale with Reid Hoffman

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When Anne Wojcicki co-founded 23andMe, she carved out a brand-new space in personal health -- helping people become experts on their bodies right down to the DNA level. Then the federal regulators came calling. But instead of trying to outwit, sneak past or straight-up fight the FDA in the name of moving fast, Wojcicki made the call to work with regulators directly and collaboratively. Hear how (and why) she embraced red tape. Cameo appearance: Daniel Ek of Spotify.

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