If you do competitive analysis by stalking your competitor's website, then creating a table to compare features, and then writing down their value prop and main messages.... this is for you.

This time on The Growth Hub, we're talking to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, so we can find out how to actually do competitive analysis. 👀

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It's a simple truth that most marketers kind of struggle with competitive intelligence. 🤷

During the episode, you’ll hear about competitive intelligence, and more specifically:

- How to conduct competitive intelligence research and actually impact your revenue with that

- How to discover and research the right competitors (direct competitors in the same space with a similar product vs. legacy providers in a different category)

- What the difference between poor & comprehensive competitive intelligence is

- Who should own competitive intelligence at your company

- What is the role marketing should play in competitive intelligence

- How to measure the whole thing

- And a lot lot more!

Happy listening! ❤️

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Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh

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Visit Advance B2B >> www.advanceb2b.com

Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Follow Reeta on Twitter >> twitter.com/rhtoivanen

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Visit ClickUp >> clickup.com

Follow Andy on Twitter >> https://mobile.twitter.com/amcbick

Fast five recommendations:

- Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino

- Wynter >> https://wynter.com/

- Product marketing alliance >> https://www.productmarketingalliance.com/