An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next.

Ann covers:

- How to think about your persona for your content effort - The best ways to build an audience with a newsletter - Why the welcome email is the most important email - What most email marketers are doing wrong

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See all Content Inc episodes at the Content Inc. podcast home.

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