A brand means more than whatever product or service is being sold under it. Dan Sullivan and Jeffrey Madoff define what a brand is, provide examples of effective branding, and talk about how the art of branding has changed in recent years. One definition is that when a word is said, your mind creates an automatic image of a person or thing that represents what’s being talked about. The objective is to ensure there’s no room in people’s minds for anything but that one thing in its category. The key is an emotional connection. Does your brand have one?

There are ways of acting and communicating that will always lead to the best results for a project. Dan Sullivan and Jeffrey Madoff share tips on how entrepreneurs can operate in the present in order to achieve the futures they want. Highly talented people tend to love pushing their boundaries, and when you’re out to create something that’s never existed before, you have no choice but to control your own future.

While it might be true that at a certain point, we simply are who we are, there are things that entrepreneurs can do to make sure they continue creating value, not only for their clients but for themselves. In this episode, Dan Sullivan and Jeffrey Madoff discuss some of the qualities that people who were meant to be entrepreneurs develop and how they can maintain and grow those qualities. Entrepreneurial attitudes might start in childhood, with striving to be different while other kids strive to fit in. You can’t find your passion; you have to discover it. And it develops over time.

Being an entrepreneur means creating value in the marketplace, but individuals become entrepreneurs for reasons of their own interest. Dan Sullivan and Jeffrey Madoff discuss common traits and motivations among entrepreneurs and how understanding self-interest makes you a better salesperson. When it comes down to it, most people bet on the system, not on themselves. But you’re going to be a better negotiator if you understand what the other person wants.

What’s bigger and better in the new virtual world? The global lockdown has seen people changing what they do. What was once considered normal is no longer an option. But in the midst of this change and disruption, some entrepreneurs have discovered that what they do actually works better in the new way than it did in the old way, thanks to new advantages. In the very first episode of our new series, Dan Sullivan and Jeff Madoff explain how some aspects of their businesses actually improved after switching to operating virtually. Instead of waiting to get back to normal, top entrepreneurs have learned that it’s much smarter to create something new.