App Marketing by App Masters

By Steve Young

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.... more

4.7

136136 ratings

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FAQs about App Marketing by App Masters:

How many episodes does App Marketing by App Masters have?

The podcast currently has 950 episodes available.

App Marketing by App Masters episodes:

September 20, 2021Skyrocket Your Engagement with In-App Stories
Today's guest is Aykut Bal, Storyteller at Storyly & Head of Product at App Samurai.
Topics Covered:
02:35 - How to onboard users to an app the smart way

09:18 - How to properly introduce new or idle features

09:41 - How to educate and entertain users through gamification

11:09 - How to personalize content

15:25 - How to communicate offers and boosting participation to campaigns

21:54 - Bewakoof App Audit

29:34 - How to increase your feedback from user surveys

31:39 - In-app messaging and stories within games

36:23 - how to use in-app stories with educational apps

37:09 - Does having a lot of stories increase app size

39:34 - UrbanYogi App Audit
You can watch this video: https://youtu.be/pgE1TPs67bk
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
...more
1h 1min
September 16, 2021 853: Virtual Wedding Livestream App Success Story
Neil and Jinjing are a happy couple and founders of the Lovecast Wedding Livestream App. They were senior software engineers at Uber & Google, but quit their job to work on Lovecast together.
You will discover:
- What kind of research went into product development before building the product
- How did they figure out monetization
- The marketing channel they focused on for launch
- How live chat improves your product
- How to improve your product by collecting feedback & analytics data
- The Firebase extensions to help you get data exported to BitQuery
- Efficient web and mobile development using Flutter
- What converts better mobile or web?
- Working
Jinjing Liang is the Co-Founder & CEO at Lovecast.
Neil Parker is the Co-Founder and CTO at Lovecast.
Show Mentions
- Ahrefs
- SheIn
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter.
Go to SearchAds.com to start your free trial.
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.

***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
...more
44min
September 15, 2021 App Store Optimization for Apps Ready to Scale (Part 3/4)
Is your app ready to scale? In this video, we discuss App Store optimization strategies for apps running user acquisition campaigns.
You will discover:
- How do we structure ASO when we're ready to scale?
- Part 1: Target higher traffic keywords
- Part 2: Expand to other localizations
- How to incorporate ASO into your UA strategy?
Learn more about
CheckASO.io
https://bit.ly/3klMSVl
https://www.linkedin.com/in/davidmargaryan/
https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw
You can watch this video: https://youtu.be/kgddQRMsS3o
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
...more
32min
September 09, 2021 852: How VersusGame Reached Over 7.5M Active Users
Today's guest is John Vitti who is the founder and CEO of VersusGame, a prediction based gaming app where users can profit off their predictions on any real world event. To date, VersusGame has given back millions of cash prizes to winners, and has over 7.5 million active users.
You will discover:
- How VersusGame all started and the many pivots it had
- The onboarding flow test that led to 70% more signups
- How he tested the MVP of the product
- How creators are turning to VersusGame for additional revenue streams
- The early marketing campaigns that worked really well
- How the app re-engages users
- What's one thing he knows today that he wishes he knew when he first started in 2018
- Best organic and paid marketing channel today
John Vitti is the CEO of VersusGame.
Show Mentions
- Fav app: LinkedIn
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter.
Go to SearchAds.com to start your free trial.
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.

***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
...more
35min
September 08, 2021 Keyword Prioritization for App Store Optimization (Part 2/4)
After you've done keyword research for App Store SEO, how do you prioritize which keywords go into the title, subtitle (or short description), and keyword field or long description? In this video, we cover keyword prioritization, and should you go after branded keywords of your competitors?
Topics covered:
- How should you prioritize keywords
- Should you try to rank for branded keywords
Learn more about
CheckASO.io
https://bit.ly/3klMSVl
https://www.linkedin.com/in/davidmargaryan/
https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw
You can watch this video: https://youtu.be/ySUE-YvwI4Y
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
...more
15min
September 06, 2021The Anatomy Of A High Converting Mobile App
Today's guest Sylvain Gauchet is the Senior Manager, Growth Product & Mobile Marketing at Babbel and Founder of GrowthGems.co where he mines ""gems"" from the best webinars, conferences and podcasts so you can discover, discuss and leverage key mobile marketing insights. In minutes, not hours.
You will discover how obsessing with onboarding and paywall experiments and always testing has led to some big wins.
Topics Covered:
02:48 - The Psych Framework to a great onboarding experience

16:23 - Should you position your app against another big app eg. "evernote killer"

18:09 - What's the advantage of App Radar when you have details in Google Play console

19:47 - Will Android users ever pay for anything?

24:08 - FAQs 4 fun App Audit

30:14 - Is it more expensive to do Google Ads to promote iOS apps than Android apps?

39:28 - App attribution for Apple Search Ads

45:13 - Is it better to send traffic to website rather than the app?

50:00 - Should you launch both apps at the 50:00

51:32 - Proddy App Audit
The Psych Framework: https://andrewchen.com/psychd-funnel-conversion/
You can watch this video: https://youtu.be/dgz8usXoDkE
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
...more
1h 17min
September 02, 2021 851: From Influencer to Mobile App
Today's guest has 11 best-selling books, influenced over a million people with her courses, talks, interviews, videos and books.
You will discover:
- How she first got started in the breathing sciences
- How she first got started with digital courses on the web
- How she validated her app idea with digital courses first
- Why it's important to find good technical co-founders
- Key lessons from making the app
- How she used her influencer friends to help promote the app
Nevsah Fidan Karamehmet is the CEO and Founder of Breath Hub.
Show Mentions
- Fav app: Freetrade
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
...more
37min
September 01, 2021 How to Jumpstart Your App with App Store Optimization
Did you just launch your app? In this video you will discover all the different strategies to jumpstart your app with app store optimization (ASO).
Joining me in this series is David Margaryan who is the Head of ASO at CheckASO.io.
You will discover:
- Foundation of keyword research
- How to brainstorm your keywords
- Why competitor analysis is so important
- Should we focus on low competition keywords?
- Should we have paid marketing from the very start?
Learn more about
CheckASO.io
https://bit.ly/3klMSVl
https://www.linkedin.com/in/davidmargaryan/
https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw
You can watch this video: http://youtu.be/06GbGI1i8UU
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
...more
20min
August 30, 2021Apple Search Ads Best Practices
Just getting started with Apple Search Ads? We break down the best practices to speed up your learning process.
Yusuf Barutcu is a UA Advisor for Apple Search Ads at SearchAds.com.
Topics Covered:
02:10 - How to track revenue by keywords?

04:24 - How to structure your Apple Search Ads campaigns?

06:30 - What are the default rules and automation you should set up from the beginning?

12:55 - Can you track search ads all on your own?

14:37 - How to see the keywords listed under "low volume terms"?

16:00 - Is there a way to optimize download/install ratio from Search Ads?

17:21 - 85% of your downloads should open your app

19:46 - How does ASA impact ASO?

24:58 - Can you hack ASA by having a high CPT but low CPA?

27:58 - App Audit: Stand up! Smart reminder

39:00 - Should we switch to 3-day vs 7-day trial?

40:15 - Subscription hack - yearly subscription with no trial

42:33 - Keyword level attribution on ASA Basic vs Advanced

45:39 - How long should we running ASA as a new app?

47:59 - What’s the ideal starting cost-per-tap (CPT)?

49:11 - What to do when your keywords are not getting visibility on ASA

53:33 - App audit: Note Quest

1:01:32 - Advice on bidding for your competitors' names on search ads?

1:03:40 - Why would a competitor bid on your brand name if your app is small?
You can watch this video: https://youtu.be/VDyVWdngsW8
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
...more
1h 11min
August 26, 2021 850: Should You Move Off Mobile?
Today's guest has had major success with mobile games driving over 70 million players over the last 10 years!
So why is he moving away from mobile to the PC / Console space?
You will discover:
- Why they are moving away from mobile
- How to decide between a premium paid game vs free to play
- Tools to do market analysis for the PC / Console space
- His thoughts on how ads deter the game experience
- How to get a partnership with a publisher
- The marketing channels for PC / Console games
- How setting a deadline helps you make a big decision
Rob Segal is the Co-Founder at Get Set Games.
Show Mentions
- SteamSpy
- Baldi's Basics
- Frostpunk
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
...more
45min

FAQs about App Marketing by App Masters:

How many episodes does App Marketing by App Masters have?

The podcast currently has 950 episodes available.

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