February 17, 2026

Apple Podcasts launches video - all the details

5 minutes

Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value.

Apple Podcasts announced support for video podcasts in the next version of iOS.

Unlike Spotify or YouTube, your podcast host will continue to host the video files, using HLS to deliver video in good quality. However, it only works with participating podcast hosts; Apple has launched with just four participating companies: Acast, ART19, Omny Studio and Simplecast.

For the first time, dynamic advertising will be available for video podcasting. Apple Podcasts will charge a per-impression fee for each dynamic ad shown; however, the ads will be controlled by the podcast hosts and their ad networks. (All four launch partners, Acast, ART19, Omny Studio/Triton and Simplecast/AdsWizz, are also ad networks.)

Podnews has taken a long look at how the new service works. We've posed plenty of questions to Apple, and got plenty of answers; as well as playing with the new service hands-on, and hearing what others think. There is lots more detail over here.

Apple Podcasts also seems to have made a lot of changes to its documentation about Apple Podcasts Connect. (Why, yes, we do have an automated system checking that). Show Settings now explains how to tell if you can do video with your existing podcast host; a new Availability table tells us that video podcasts will not be available in mainland China; how to publish video tells us about API keys and talks more about analytics - and clarifies that paid subscriptions are audio-only; Analytics tells us that video analytics aren't broken out by Apple; here's a page trying to sell Final Cut Pro as an editing tool, and how to 'shape up your podcast copy' with advice on Apple's AI tools; and local capture on iPad which apparently does a very good job of capturing video and audio during live calls on FaceTime or other apps.

Away from Apple Podcasts - PodRanker claims to have checked 128 episodes to discover how much ads are in podcasts. The median figure is 3.7%, which is about two minutes per hour. 13% had no ads at all. The heaviest was 27.6% ads. These numbers are highly dependent on where podcasts are downloaded from, and also how; many podcast ad systems won't supply ads to automated requests, especially those coming from server farms. We've asked for more detail.

This data comes after we highlighted Magellan AI's report that included an average ad-load of 8.82%. Our mistake: we suggested that was 7 minutes every hour; it's closer to 5. We've worked out a better way to math for next time.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.
✅ Goal for your week: Create a new podcast website — 🤯 Insanely simple way to create a podcast website. 📈 Designed using marketing techniques developed by the best podcasters. 🔎 Searchable content. 📱 Mobile optimized. 🕵️‍♀️ SEO perfection.
AudienceLift.com - YouTube Growth + Subs 🌟 — 🌟 AudienceLift.com – YouTube Growth + Subs

Get real subscribers, more views, and lasting channel growth. Your shortcut to YouTube success. Book Now!

Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Cohost, Libsyn, The Content Creator's Accountant, Audiohook, Magid, PAVE Studios, Resound, Steve Lack: Audio, Simplecast, Podscribe, RedCircle, audioBoom, SALT, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Evergreen Podcasts, We Edit Podcasts, Knucklehead Media Group, Acast, Disctopia

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, SoundStack, Frequency, The Podcast Haven, The Roost, Locked On Podcast Network, Truefans, Storyboard, Podium , Red Seat Ventures, Huberman Lab, POW PR, Tink Media, Compliance Podcast Network, Voxtopica, PodAnalyst, ARN's iHeartPodcast Network Aust, Castbox, Jonekiri, Gilded Audio, Ausha, Gumball, Companion Arts, Araeya Media, Message Heard, Health Podcast Network, Castos, Diversion Podcasts, Zvook, Blubrry, Rephonic, Sonic Influencer Marketing, Lemonada Media, CreatorX, Transistor, Double Elvis Productions, Headliner, Wondery, Oxford Road, Jam Street Media, Podcast Taxi, Optimal Living Daily, matchmaker.fm, Heartcast Media50, Rhapsody Voices, Ad Results Media, Content10x, Podcast Partnership, Hear.Here.Singapore, StreamGuys, She Podcasts, Cleanfeed, Podigy, Lower Street, School of Podcasting, Podcast Movement, Sonix, Revolver Podcasts, Adopter Media, Signal Hill Insights, Edison Research at SSRS

Our supporters pay for Podnews, so everyone can read it. Join them today.

...more

View all episodes

By Podnews LLC

4.3

8585 ratings