In this episode, we discuss the gaming landscape in Vietnam, highlighting its rapid growth and potential. We delve into the specifics of Archero 2, comparing it to its predecessor and other games while exploring its gameplay mechanics, progression layers, and monetization strategies. The conversation emphasizes the evolution of game design and the importance of ad revenue in the gaming industry.

Discussing the implications of game mechanics on user experience, the importance of ad revenue, and the potential of hybrid casual games.

We also analyze the differences between Archero and Archero 2, discuss the implications of ad placements on revenue, and explore the different creatives in Archero 2.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/xnOMrmYJJko

Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Epic intro

02:59 Archero 2 Overview and Comparisons

05:49 Gameplay Mechanics and Progression Layers

09:12 Monetization Strategies and Ad Revenue Discussion

23:12 Game Pricing Strategies and Market Trends

24:03 Future Game Releases and Development Strategies

25:12 Game Mechanics and User Engagement Challenges

26:10 Monetization Strategies and Game Economics

27:40 User Experience and Game Maintenance Issues

28:44 Ad Revenue and Market Performance Analysis

29:27 Revenue Insights and Market Launch Strategies

31:10 Comparative Analysis of Game Performance

33:22 User Acquisition and Revenue Predictions

35:57 Game Design and Marketability Considerations

38:44 Hybrid Casual Game Development and Competitions

42:57 Game Mechanics and Features

44:49 Ad Placement Strategies and Revenue Estimates

46:54 Market Performance and User Engagement

48:59 Creative Strategies in Game Marketing

51:58 Comparative Analysis of Game Creatives

55:56 Future Trends in Game Development and Marketing

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Vietnam's gaming industry is rapidly growing and impressive.

Archero 2 is already generating significant daily revenue.

The game mechanics in Archero 2 have evolved from its predecessor.

Archero 2 offers a smoother progression experience than Archero 1.

The game is designed with a polished aesthetic similar to Supercell titles.

Ad revenue plays a significant role in the game's financial success.

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