In this episode of Steve's Rants, host Steve Sims dives into the world of personal branding. Tackling questions like "Should I have one?" and "Are personal brands dead?" Steve argues emphatically that personal brands are far from obsolete. Using examples of influential leaders like Elon Musk, Steve Jobs, and Jeff Bezos, he illustrates how a strong personal brand can significantly impact how people perceive not just you but what you create. Steve breaks down the difference between community branding and personal branding and explains why being in control of your narrative is crucial. Whether you're an established entrepreneur or just starting out, this rant is a must-watch to understand why your personal brand matters and how you can take charge of it.