
Sign up to save your podcasts
Or
In 2023, we saw Eddie Bauer and Johnson & Johnson retire their widely recognizable script logo for a basic sans serif type, causing a sweep of panic in the design community. Are all script logos doomed? To find out whether this is an actual trend, we consulted type experts James Bowie, Fast Company contributor and sociologist at Northern Arizona University who studies trends in logo design and branding, as well as James Edmondson, Type Designer and Founder of OH no Type Co.
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.
Created by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and coordinated by Jill Jeffries, produced by Brianna Belcher, and artwork by Stephanie Kim.
5
105105 ratings
In 2023, we saw Eddie Bauer and Johnson & Johnson retire their widely recognizable script logo for a basic sans serif type, causing a sweep of panic in the design community. Are all script logos doomed? To find out whether this is an actual trend, we consulted type experts James Bowie, Fast Company contributor and sociologist at Northern Arizona University who studies trends in logo design and branding, as well as James Edmondson, Type Designer and Founder of OH no Type Co.
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.
Created by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and coordinated by Jill Jeffries, produced by Brianna Belcher, and artwork by Stephanie Kim.
90,641 Listeners
1,233 Listeners
26,168 Listeners
71 Listeners
26,348 Listeners
1,966 Listeners
111,121 Listeners
55,874 Listeners
125 Listeners
323 Listeners
59,331 Listeners
36 Listeners
44 Listeners
15,311 Listeners
5,719 Listeners