Is your social media serving you ‘tradwife’ – or traditional wife – content?

These creators embrace a ‘traditional existence’, which includes being a wife, mother and homemaker, making things like sourdough to bubble gum from scratch, and honouring a nuclear family, their husband and God.

Big names, including Nara Smith, Estee Williams and Ballerina Farm AKA Hannah Neeleman, are amassing millions of likes and views making tradwife content that some see as an innocent escape from modern life, while others believe to be glamourising power imbalances in traditional gender roles.

Megan Agnew is a senior features writer from The Times. Her interview with one of the most iconic tradwives, Ballerina Farm, has forced discourse on the topic offline and into the real world. She joins The Briefing’s Helen Smith to discuss the public debate its created, and if this is women’s “Andrew Tate moment”.

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