Gen Z is just a more extreme version of Millennials, right? No cap I used to think the same thing a few years ago, but they are completely different, and your functional CPG brand better be ready for it. To be honest, if you’re a functional CPG brand and you aren’t thinking about Gen Z already…you’re behind! In my opinion, functional CPG brands are the inspiration epicenter for the entire CPG industry. The best of these brands are the trendsetters. Because of that, they’re often one of the first groups to pivot their marketing strategies and reach out to the latest generation of young consumers. Vibe Check? You good? Don’t worry you haven’t taken an L yet because this episode will get you up to speed fast on this group of diverse, hyperconnected, short-attention span influencers who could become your most important customers. It’s critical that functional CPG brands recognize Gen Z differences and meet them where they are, rather than where we want them to be. It’s time for functional CPG brands to finally start talking in a language Gen Z will understand and appreciate.

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