Today on the podcast, we're joined by Arielle Knutson - CEO of Oiselle. Arielle discusses her journey into the running apparel industry, the importance of community in running, and how Oiselle distinguishes itself as a brand by women for women. She shares insights on the emotional connection runners have with their sport, the role of brand identity, and the challenges of building a brand in a competitive market. Arielle also reflects on her personal running experiences and the significance of inclusivity in the running community.