Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy?

In this special deep-dive episode, Tod speaks with Fotis Efthymiou, co-author of two papers on how changing AI voices in video ads can affect sales and donations:

• The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance
• Empathy by Design: The Influence of Trembling AI Voices on Prosocial Behavior
• Fotis's LinkedIn

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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