In this episode, we sit down with Ashif Black, Country Representative of InDrive South Africa, to explore how the company is reshaping the ride-hailing industry with fairness, transparency, and freedom of choice. Ashif shares the story of InDrive’s origins, how its unique negotiation model empowers both drivers and passengers, and why low commissions and fair pricing are central to its mission. He also highlights the platform’s expansion across South African cities and the value it brings to communities through affordable, accessible, and transparent mobility.

The conversation also touches on safety, global presence, and innovation, with Ashif explaining how InDrive ensures driver and passenger protection, leverages insights from its operations in over 800 cities worldwide, and adapts technology to local needs. Beyond rides, InDrive is expanding into courier, delivery, and intercity services, while creating new opportunities for youth and drivers in South Africa.