In this episode of What’s Next, Nicolaas Hanekom, Sales Lead for Digital Air Solutions at Samsung South Africa, joins Aki Anastasiou to unpack how consumer expectations around home air conditioning have transformed in recent years. Nicolaas explains why air conditioners have become essential, all-year appliances focused on comfort, efficiency, and seamless integration within the modern smart home. He highlights Samsung’s leading technologies, including AI-driven temperature optimization, and full SmartThings connectivity, which allow users to control, monitor, and automate their climate with ease.
Nicolaas also discusses the growing importance of indoor air quality, outlining how Samsung’s multilayer filtration helps remove bacteria, pollen, and impurities from the environment. He breaks down the efficiency benefits of Samsung’s advanced inverter technology and how AI and SmartThings insights help households reduce energy consumption while enhancing comfort. With a focus on correct installation, long-term reliability, and sleek design, Samsung’s latest air conditioners deliver powerful performance and meaningful savings for South African homes.