In this episode of What's Next, we’re live from Samsung’s Johannesburg HQ with Justin Hume, Vice President of Mobile Experience at Samsung South Africa. He introduces SOS Plus, a life-saving emergency service integrated into the Galaxy A Series, developed in partnership with Aura.

Justin also dives into how Samsung is making premium AI features and design accessible to more South Africans. With devices like the A36, A56, and A26, the Galaxy A Series offers powerful performance, safety, and intelligence—redefining value in the smartphone space.