If you make your living as an artist then having a style that people recognise can help in several ways, it's easier to deal with galleries if they know what to expect, your customer base too likes to recognise your work amongst others and if you are building a 'brand' then your identity is central to that.  However, some people just cannot help themselves from working in different ways, different materials, different genres or different aesthetics.  In this episode Laura and Peter discuss their ideas on the best way to navigate this, hopefully avoiding some of the pitfalls.