In this episode, Peter and Tom discuss YouTube and the possibilities it can present for us, as creative Artists and makers.

YouTube is a video sharing platform which attracts 2.6 billion monthly users, which accounts for nearly 1/3 of monthly active internet use. 1 billon hours of content per day is watched on YouTube. 500 hours of video is uploaded every minute! Those stats are pretty overwhelming but how, can we as Artists, utilise it effectively.

Peter and Tom both have YouTube channels and begin by discussing some of the different content you could create:

·      Studio vlog / plein air vlog

·      Process videos

·      Stories behind paintings

·      Reviews

·      How to / instructional / teaching

·      Tasters

·      Can also be used to embed videos on your website

·      Live streaming

After the break, they discuss it's potential, pitfalls and different ways to monetise your channel, as well as sharing some technical hints and tips if it is something you want to explore.