The PPC Den: Amazon PPC Advertising Mastery

Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137]

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Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy.

We’ll see you in The Badger Den!

Highlights:

  • 0:00 Intro
  • 0:55 Why badger?
  • 4:40 Keyword not converting well but it’s the main product descriptor
  • 6:50 Product targeting campaigns for ranking organically
  • 11:14 How to overcome restricted ads?
  • 12:03 Smashing PPC nuggets? -- Thoughts on principles
  • 16:41 1% CTR and 10%+ CVR rank
  • 19:44 Different ranks in different zip codes
  • 21:18 How accurate are Amazon suggested bids
  • 23:04 What helps organic rank more-- PPC or influencers?
  • 26:05 Similar products in “catch-all” campaign?
  • 26:27 Generating sales with 1 exact match keyword, would negative exact hurt sales?
  • 27:08 Negative keywords in automatic campaigns (RPSB)
  • 30:18 Best time frames for optimizing trend analysis
  • 33:45  Prevent keyword duplication
  • 35:32 Ad Badger agency pricing
  • 37:00 Keyword ranking tips
  • 37:45 Google ads for Amazon listings?
  • 41:14 Strategy for beginner low PPC and small increments?
  • 43:32 Minimum requirements for PPC job positions
  • 47:58 Raise bids for placement modifiers on product pages?
  • 50:28 Products with high bids and low selling price
  • 52:17 New Amazon PPC agency likelihood?
  • 52:42 High quality offerings in low quality categories tips
  • 53:09 New auto campaigns with low click no sale advice
  • 53:05 Extracting PPC data advantages
  • 54:49 Notes on Ad Badger application strategy
  • 55:11 Campaigns for every color variation?
  • 55:55 Is Amazon automation a scam?
  • 56:12 PPC manager salary?
  • 57:02 Video ad ranking inaccurate compared to exact keyword campaigns
  • 58:35 Outro

    • If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

    Resources & Links

    • What to do about low click - low sale keywords
    • How to be a great PPC manager
    • Apply for Ad Badger PPC Marketer
    • Our favorite keyword research strategy is RPSB.
    • Ad Badger’s Amazon SEO Mini-Series featuring Steven Pope
    • Steven Pope’s YouTube channel, My Amazon Guy
    • Never miss the latest in Amazon PPC tips and best practices
    • Where to find all episodes and show notes
    • Get the Ad Badger App

      • -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Steven Pope

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

      Graphic Designer: Emma Walker

      ...more
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      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
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