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Ask Us ANYTHING❓Email Pre-Header Tips and Tricks! ➕ Paris Hilton vs. Jason Bateman? | Ep. 320
In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage.
=================================================================
Best Moments:
(01:21) Dave from Rochester asks about email preheaders and their importance
(01:56) What preheaders are and why they’re valuable real estate
(03:15) The three magic words for preheaders: AND, BUT, PLUS
(04:41) Emojis in preheaders—the “bookend emoji” trick
(05:57) Testing emails with no preheader for visual differentiation
(06:44) Addressing Apple iOS 18 preheader changes (and why not to worry)
(07:31) Nancy from Iowa asks about Nicole Kidman speaking at Guru Conference
(08:08) Behind-the-scenes look at the celebrity selection process
(09:06) Other stars considered: The Rock, Jason Bateman, Paris Hilton
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
View all episodes
By GURU Media Hub
4.9
840840 ratings
In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage.
=================================================================
Best Moments:
(01:21) Dave from Rochester asks about email preheaders and their importance
(01:56) What preheaders are and why they’re valuable real estate
(03:15) The three magic words for preheaders: AND, BUT, PLUS
(04:41) Emojis in preheaders—the “bookend emoji” trick
(05:57) Testing emails with no preheader for visual differentiation
(06:44) Addressing Apple iOS 18 preheader changes (and why not to worry)
(07:31) Nancy from Iowa asks about Nicole Kidman speaking at Guru Conference
(08:08) Behind-the-scenes look at the celebrity selection process
(09:06) Other stars considered: The Rock, Jason Bateman, Paris Hilton
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
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