ASOTU Unscripted

Send us a text Paul J Daly and Kyle Mountsier have an engaging discussion with Ed Roberts, Chief Operations Officer, and Matt Norris, Fixed Operations Director, from Bozard Ford Lincoln. Ed and Matt delve into their journey of building a strong leadership structure within their organization. Matt, having stepped into Ed's previous role, shares the impact of their leadership training program on his professional and personal life. They discuss the importance of investing time in leadership deve...

Send us a text In this enlightening episode, Kyle Mountsier sits down with Rebecca Lindland, Senior Director of Industry Data and Insights at Cars Commerce, to discuss the evolving landscape of automotive consumer behavior and dealership strategies. Rebecca highlights the critical issue of vehicle affordability, revealing the significant gap between consumer spending plans and available inventory, especially in the new car market priced under $30,000. She offers valuable insights on how deale...

Send us a text Paul J Daly and Kyle Mountsier engage in an enlightening conversation with Drew Diehl, SVP of Digital Marketing at Stream Companies. Drew shares his expertise in digital marketing, focusing on the latest trends and changes in SEO, particularly regarding Google's Search Generative Experience (SGX). He emphasizes the importance of adapting to these changes, noting how SGX could dramatically alter how users access information on the web, potentially reducing website traffic for tr...

Send us a text Paul J Daly and Kyle Mountsier sit down with Shawn Kniffin, Director of Marketing and Technology at Germain Auto Group, to discuss the integration of marketing and technology in the automotive industry. Shawn emphasizes the crucial role of data management in today's dealership operations, particularly in understanding and utilizing customer data effectively. He shares insights into how Germain Auto Group is navigating the complexities of data, AI, and technology to enhance the ...

Send us a text In this episode, Paul J Daly and Kyle Mountsier chat with John Clavadetscher, the President and CCO of Outsell, at the NADA Show. John shares his extensive experience in the automotive industry and emphasizes the significance of adapting technology to dealership workflows. He discusses the importance of focusing on current customer relationships rather than solely on new acquisitions. The conversation also covers how Outsell's technology assists dealerships in understanding and...

Send us a text Paul J Daly and Kyle Mountsier sit down with Jim Farkas, General Manager of Germain Honda of Ann Arbor, to discuss the evolving landscape of automotive sales training and customer service. Jim highlights the challenges of training staff in a dealership environment where traditional methods no longer suffice. He stresses the importance of integrating various tools and creating a cohesive training process that aligns with the modern consumer's expectations. Jim shares insights on...

Send us a text In this engaging conversation, Paul J Daly sits down with Matt Bute, Vice President of Sales at Cars Commerce. Matt shares valuable insights on the current automotive market, emphasizing the significant rise in new car supply and the importance for dealers to effectively showcase their vehicles to the right audience. With a focus on organic traffic, Matt explains how Cars Commerce attracts 60% of its visitors through high-quality, intent-driven content, benefiting both dealers ...

Send us a text In this episode of the podcast, Paul J. Daly and Kyle Mountsier have a compelling conversation with Dave O'Brien, the Co-Founder and CEO of Quantum5, and Sean O'Brien, the Director of Community Management at Quantum5. The discussion centers around the evolution of training in the automotive industry and the importance of building empathy within dealer communities. Dave, with his extensive experience in the industry, and Sean, from a newer generation’s perspective, share insight...

Send us a text Paul J Daly sits down with Jenni Newman, Editor-in-Chief at Cars Commerce, at her first NADA Show to discuss the evolving car buying preferences of younger generations, particularly Gen Z. Jenni, with her extensive experience in automotive journalism, sheds light on the surprising findings that despite growing up in the digital age, a vast majority of Gen Z (80%) prefers to engage with dealerships in person rather than buying online. She emphasizes the importance for dealers to...

Send us a text Explore the intricacies of two of the world's most prestigious car brands. First, David Bilger gives us an exciting glimpse into the new Aston Martin DB12. He discusses the technical enhancements, the luxurious new interior, and the unique experience of an Aston Martin owner. David's insights provide a deeper understanding of what sets Aston Martin apart in the luxury car segment and how it caters to its distinctive clientele. Next, we talk with Jim Walker, the sales manage...