ASOTU Unscripted

Send us a text Join Kyle Mountsier and Paul J Daly as they sit down with Colby Joyner, VP of Marketing and Strategy at Cavender Auto Group. In this insightful episode, Colby delves into the challenges and aspirations shaping automotive marketing today. He emphasizes the need for a unified technology platform, lamenting the complexity and inefficiencies caused by numerous software solutions. Colby also shares his vision for 2024, focusing on clarity within the organization and the industry. He...

Send us a text In this episode, Kyle Mountsier and Paul J Daly engage with Scott Turner, Director of Community Training, and Tony Gomez, President of Quantum5, to delve into the evolving landscape of auto sales. They discuss the critical shift from a rigid, process-driven sales approach to a more human-centric, relationship-building strategy. Scott emphasizes the importance of active listening and genuine engagement in customer interactions, moving beyond mere process adherence. Tony reflects...

Send us a text Join Paul J Daly and Kyle Mountsier as they delve into the automotive marketing world with Erick Kirks, Marketing Director at Johnson Automotive. With over 30 years in the industry, Erick shares his unique path from growing up around used cars to leading digital marketing in automotive. He discusses his early experiences with traditional marketing, his transition to digital during its nascent phase in the late '90s, and his entrepreneurial ventures outside of automotive. Now fi...

Send us a text In this episode of In The Dirt at the 2024 NADA Show, Kyle Mountsier chats with Brian Kramer, the Executive Vice President of Cars Commerce and General Manager of Accu-Trade, at the Cars Commerce both. Brian shares insights from his unique journey transitioning from a retail auto dealer to a technology innovator. He discusses the capabilities of Accu-Trade in simplifying and revolutionizing the car acquisition process. Brian also delves into the integration of inventory managem...

Send us a text In this episode, Paul J Daly and Kyle Mountsier have a dynamic conversation with Ashley Cavazos, Marketing Director for DeMontrond Auto Group and a key figure in WOCAN (Women of Color Automotive Network). Ashley shares her excitement about WOCAN's involvement in the upcoming ASOTU CON, highlighting the significance of their planned breakfast mixer. She talks about WOCAN's commitment to providing support and creating networking opportunities for women, especially those of color,...

Send us a text Join Kyle Mountsier and Paul J Daly as they engage in a lively discussion with Kayla Kody, VP of Marketing and Business Development at Richmond Ford, and David Regn, Co-Founder/CEO of Stream Companies. The conversation, recorded at the 2024 NADA Show, delves into the importance of building loyalty within dealerships. Kayla emphasizes the use of customer data to make interactions more personal and informed, while David discusses technology's role in enhancing customer experience...

Send us a text Paul J Daly and Kyle Mountsier engage in an insightful conversation with Len Short, Founder and Chairman of LotLinx. Len shares the origin story of LotLinx, highlighting how the company evolved from aggregating data for used car window stickers to becoming a big data company in the automotive industry. He delves into the significance of tracking 196 factors that influence whether a car sells on time and how this data-driven approach enables dealers to predict sales with remarka...

Send us a text In this episode, Kyle Mountsier and Paul J Daly sit down with Bobby Green, an Account Executive at Yooz, to explore his fascinating journey in the automotive industry. From his initial days at Mercedes-Benz to a dynamic shift into the world of AP automation with Yooz, Bobby shares his insights and experiences. He discusses how Yooz is transforming the back-office operations of auto dealerships by automating the accounts payable process, thereby saving time and reducing human er...

Send us a text Kyle Mountsier converses with Julie Scott, VP of B2B Marketing at Cars Commerce, about the innovative strategies being implemented at Cars Commerce, particularly their media network. Julie explains the concept of retail media networks and their growing relevance across various industries. The focus of this network is leveraging first-party data in a landscape where cookie deprecation is becoming a reality. Julie highlights the VIN Performance Media product, which offers dealers...

Send us a text Paul J Daly and Kyle Mountsier are joined by Dave Kasabian, CMO of Yooz, to explore the company's role in automating finance processes within the auto industry. Dave shares the global scope of Yooz, emphasizing its significant growth and customer base. The focus of the discussion is on how Yooz streamlines the invoice-to-payment process for auto dealerships, transforming manual tasks into efficient, automated systems. Dave talks about the challenges of talent gaps in the indust...