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This episode zeroes in on Stage 4 but starts with a review of the first three stages. 

Stage 1 lays the groundwork by defining the blog’s identity, setting up key elements, and establishing topic clusters. 

Stage 2, the pathfinder stage, advances to creating keyword-driven content, choosing appropriate social media channels, and initiating email marketing strategies. 

In Stage 3, bloggers concentrate on crafting lead magnets tailored to different personas, integrating these into the email system, setting up an editorial calendar for newsletters, and maintaining consistent communication with their audience.

We also discuss the strategic planning involved in blogging, such as understanding the target market, conducting keyword research, building content clusters, starting backlink campaigns, and implementing lead magnets to collect email addresses.

A notable resource mentioned is the LMM available on leslipeterson.com, designed to aid in defining personas and generating effective lead magnets. 

The importance of recognizing low traffic seasons and using seasonal keywords to maintain steady visitor numbers is also discussed, alongside the necessity of conducting an annual audit to ensure the blog remains updated and optimized. 

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