How do you inherit a room as legendary as Milk & Honey—and still make it unmistakably yours? On this episode of The Buildout, Adam sits down with Sam Ross and Michael McIlroy to unpack the pivotal moment when they persuaded Sasha Petraske to let them hold onto the space as he prepared to move on. They talk through the philosophy behind Attaboy—what it carried forward, what it deliberately changed, and how it became its own institution. Plus: expanding into new markets, and why the “magic of the room” might be the most important ingredient in building a bar people can’t stop coming back to.

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Attaboy: https://www.instagram.com/attaboy134

Sam Ross: https://www.instagram.com/samueljoelross

Michael McIlroy: https://www.instagram.com/attaboy_mcilroy

VinePair: https://www.instagram.com/vinepair

Hosted by VinePair Co-Founder: https://www.instagram.com/adamteeter

Produced and edited by: https://www.instagram.com/dolldoctor

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