In today’s episode, we will talk about different skill sets required in eCommerce and the death of the third-party cookie, and what that means for brands. We will discuss how you can acquire your own first-party data so that you're not reliant on cookies in the future, and attitudinal marketing.

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Vinny O'Brien is a multi-channel eCommerce consultant with multi-category experience. Based in Ireland, he is Director of eCommerce in a DTC outdoors brand Crua Outdoors and runs a conference in the South West of Ireland called the eCommerce Summit.

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