If you’ve ever felt discouraged by the silence on the other end of your emails, social posts, or offers, you're not alone. In this episode of the Sales Maven podcast, Nikki Rausch breaks down what that silence actually means (spoiler: it’s not failure) and shares powerful audience engagement strategies that help you move from broadcasting to genuinely connecting.

Nikki explains that engagement isn’t about instant replies or high numbers. It’s about building relationships over time. Every small interaction, or “micro-touch,” contributes to the bigger picture. Research shows that it can take 40 or more touches before someone is ready to buy. So if you're not getting a reply yet, it may just be part of the process.

This is where the idea of “convincer strategies” comes into play. Everyone has a unique threshold for how many times they need to hear from you before they take action. Your job is not to push harder or try to talk someone into buying. Your job is to stay present and make it easy for people to respond when they are ready.

One of the best ways to encourage engagement is by creating curiosity loops. Instead of pushing your offer, ask thoughtful, open-ended questions that spark reflection and invite dialogue. For example:

• “Would it be helpful to see what’s working for others in a similar position?”

• “Are you still focused on X, Y, and Z?”

• “Would you be willing to share your take on X, Y, and Z?”

These kinds of questions open doors, rather than closing them.

Nikki also encourages listeners to shift away from one-size-fits-all messaging and start reaching out individually. If you’re not getting engagement, take a look at what you’re sending. Are you inviting responses, or just delivering information?

This week’s challenge: Send three curiosity-driven messages to three different people. Start with something personal, like “How have you been?” or “What’s new with you?” Then see what happens when you open the door to real conversation.

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Find Nikki:

Nikki Rausch

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Sales Maven Society

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