CULTIVATING A FUTURE IN GARDEN RETAIL

FROM THE APRIL 2024 ISSUE OF GREEN PROFIT MAGAZINE

WRITTEN BY JEFF O’BRIEN

NARRATED BY BILL CALKINS

EXCERPT: Garden retailers are facing a critical challenge as the shift from traditional customers to fresh-thinking Millennials (and younger generations) reshapes the future of how the horticulture industry evolves.

As the demographic landscape of our society shifts, so too must the strategies of garden retailers and how they connect with this new wave of customers. 

Read the digital edition of Green Profit Magazine—April 2024: https://www.ballpublishing.com/magazine/gp_24_04/index.aspx