TECH IN THE GREENHOUSE

FROM THE APRIL 2023 ISSUE OF GROWERTALKS MAGAZINE

WRITTEN BY JENNIFER ZURKO

NARRATED BY BILL CALKINS

EXCERPT: Most of the new tech we’re seeing boils down to one reason: lack of resources. There aren’t enough servers to bring your food or enough cashiers at the grocery store, so those industries have had to figure out how to alleviate the problem while still providing those services to their customers.

In the growing biz, it’s no different. We’re experiencing a lack of resources, too—and have been for years—so it’s expected that some of the technology that we’re seeing in other industries to address labor shortages have made their way into the greenhouse.

But if you step back, you realize that the focus hasn’t just been on the lack of hands—growers are also looking for new ways to continuously improve on quality in a shorter and shorter amount of time.