Ever wonder how you can successfully get press to cover your company? It's not about cold emails— but rather, running into the right people in public or at events. People can tell their story and convey their message easier in-person than they can over an email or a phone call. Brent Wistrom from AustinInno stopped by the podcast and said, “It's like the Mark Cuban thing. If you can tell me in two sentences why I'd be interested, then I'm probably going to want to do that story.”

Brent is the Senior Staff Writer over at AustinInno and covers the Entrepreneurial and Startup Ecosystem in Austin. If you’re looking to pitch a good story, it’s all about having a connection with the city of Austin. Brent’s two successful tips for an interview are:

1. Not reading off a pre-written corporate script
2. Having a good reason for doing what you're doing

If you have a great story for Brent, be sure to email him at [email protected] and let him know Austinpreneur sent you!