Well sure, we would all agree that the buzzword "authenticity" should apply to our recruitment efforts.  But in practice, what does it mean and how do we achieve it?  How do counselors stay authentic to themselves while also being authentic to their institution?  What happens when we miss on this mark?  We have two natural voices offering their genuine thoughts on the topic of authenticity.

Kerry Carusso, College Scholarship Coordinator at Mount Carmel Academy in New Orleans, Louisiana helps us understand how students and counselors measure and react to authentic communications from institutions.

Kailagh O'Keefe, Admissions Advisor at Mount Mary University in Milwaukee, Wisconsin talks about the role authentic recruitment has played in her career path so far and how she ensures that she is being true to herself and her institution at the same time.

Moving beyond the buzzword, we're diving deep into how to have an authentic approach to recruitment this week.