Authors Who Lead - Learn to write a book from bestselling authors and leaders

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In this book, Virtual Summit Mastery owner Jan Koch takes you by the hand and turns you into a virtual event host. He used every step of the process himself. Since 2015, his online events have brought together tens of thousands of people.

What We Discuss with Jan Koch:

• About the Virtual Summit and how it’s different from other events
• Using the summit as a brand authority
• How he sees competition
• Building your email list and reaching out to sponsors and speakers
• Targeting the ideal reader for your book
• The benefits of joining a summit
• Overcoming Zoom fatigue
• Mistakes and challenges in running summit events

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Alexia Vernon joined me on this week’s episode as she talks about her book, “Step Into Your Moxie: Amplify Your Voice, Visibility, and Influence in the World,” her journey from a shy girl to a successful keynote speaker, and how she’s grappled with her recent diagnosis.

What We Discuss with Alexia Vernon:

• Hobbyist vs. professional speaker
• Which comes first: speaking or writing?
• The keys to keynote speeches
• How to make a speech soar

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In today's episode, get a peek into an actual coaching conversation with Shoshana since her concerns are also similar to many other writers who are starting on this journey. Most writers spend too much time living in their head that they end up not knowing what to actually write about. Hopefully, after listening to this episode, you will be inspired to write more and that if you just keep writing, you will get better and better.

What We Discuss Today:

• Putting the things you think on the page
• Getting better at writing by writing
• The creative brain vs. the editor brain
• The importance of knowing your genre and audience
• Trusting the words on the page over processing them in your head
• The two-minute writing exercise
• Tips for writing character names

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In this episode of “Authors Who Lead,” Sarah joins me for a conversation about how, as an entrepreneur, your company will reflect who you are as a leader, and the inspiration behind her book, “Conscious Leadership: A Journey From Ego to Heart.” This conscious leadership that Sarah adopted is all about self-awareness — understanding who you are in the world and how you show up. After all, how you lead is no different from who you are.

What We Discuss with Sarah Hawley:

• Why a book on conscious leadership
• Conscious leadership, defined
• The first next step
• How does your company feel today?
• Putting the book into the world
• Does the size of the business matter in conscious leadership?
• Advice to leaders who are aspiring writers

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Jeff Wald harbored an ulterior motive when he dedicated $10 million of his own money to the Future of Work Prize. Modeled after the X Prize, he created this contest because his editor thought he needed more pages in his book, “The End of Jobs: The Rise of On-Demand Workers and Agile Corporations.” Jeff’s book challenges the notion of what “work” actually is as well as the future educational system.

What We Discuss with Jeff Wald:

• The ‘Why’ Behind the Book
• What Is ‘Work’?
• The 3 Important Technology Shifts
• The Future Educational System
• Advice on future work
• Why not everyone needs to attend college
• The future of work in 2040

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On this week’s episode of “Authors Who Lead,” Kevin joins me for a conversation about adapting to a new workspace, finding work-life balance and how anyone can snare media attention for their book launch by hosting an amazing giveaway.

What We Discuss with Kevin Rizer:

• The secret behind working from home
• How to reclaim your work-life balance
• Build your own work culture
• Focusing on equity and intentional support
• Going behind the scenes of a $20k giveaway

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Natalie Sisson is a New Zealand-native who's an entrepreneur, author, speaker and the host of The Untapped Podcast. In 2010, she decided to monetize her humble six month old blog, The Suitcase Entrepreneur and turned it into a multiple six-figure online education platform. Since then, she has turned content and knowledge into eight different revenue streams, including digital projects, courses, workshops, international retreats, and coaching. Her new book, Suck It Up, Princess, offers some real life strategies to be the heroine you already are and to have the money, success and life you deserve. 

What We Discuss with Natalie Sisson:

• The thought process behind writing her new book, Suck It Up, Princess
• Why she encourages people to write their own memoirs
• How we can all reinvent ourselves once we discover our why
• Why we should deeply question our priorities
• The power of being intentional
• Her book writing process for this book vs. her previous ones
• The things that hold people back so much
• Putting the element of love and self-love in her book

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On this week’s episode of “Authors Who Lead,” Leslie talks about her book, "Swagger: Unleash Everything You Are and Become Everything You Want," and how she discovered her true purpose. Leslie Ehm grew up in a household that valued uniqueness — with a family that encouraged her to do and be anything she wanted. And this “swagger,” as she calls it, helped bring many magical experiences and opportunities into her life.

What We Discuss with Leslie Ehm:

• The power of radical vulnerability
• How to beat imposter syndrome
• Why swagger is not about being perfect
• The 5 Swagger Blockers you need to get rid of 
• How to own your swagger

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Molly McPherson is a leading authority on public relations and crisis response in the digital age. On this week’s episode of “Authors Who Lead,” Molly explains why understanding how social media works is so important, the roots of “cancel culture,” how to keep your reputation indestructible, and how to repair it if all goes wrong.

What We Discuss with Molly McPherson:

• The digital misfits vs. the digital neutrals
• How online reputation comes at a cost
• Why the media crisis starts with a person’s character
• The three-step framework to help others manage their way through any crisis
• The roots of cancel culture
• Finding her book journey

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Marketing is something a lot of authors grow to hate before they even start writing a book. To the point that they even avoid writing because they're afraid they're going to market the book wrong, or that they won't want to do it.  In today's episode, we're focusing on the subject of book marketing – how to start, what does book marketing actually look like, and how does it all come together.

What We Discuss Today:

• Marketing as a way to just share the message of your book
• Marketing is about serving your message to the people who really want it. 
• Why you need to market sooner than you think
• When to start marketing your book
• The different avenues for book selling
• Where to find your audience and ideal clients

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