The Typecast: Grow Your Art Business

Avoiding Creative Burnout and Looking for Client Green Flags with Lynne Yun | The Typecast Episode 4


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Join Katie and Ilana as they interview Lynne Yun, the renowned NYC-based type designer and educator behind Space Type. Lynne shares her best advice for keeping a healthy work-life balance, green (and red) flags for choosing the right creative projects to take on, and ways to incorporate more creative expression and fun into our days. We also chat about navigating managing multiple creative voices, the art of asking the right questions as a leader and teacher, and conquering the pursuit of perfectionism. And don't miss the rapid-fire round to hear Lynne’s go-to typeface, the design trend she wishes would die, and Katie's unique spin on "would you rather" questions for creatives! Here's what you'll discover in this episode: - How to find collaborators and partners by building relationships with like-minded people - Navigating multiple creative voices while also carving out time to play - Finding “hidey-holes” for creative expression and overcoming perfectionism - Two different approaches to evaluate if taking on a project is aligned with your goals and values - How asking the right questions can make you a better leader, manager or teacher and help your creative career or business - Lynne, Katie and Ilana’s personal advice and tactics on incorporating physical activity into your routine, making your day more enjoyable, boosting motivation and taking care of your mental well-being

Favorite quotes: 

On the influence of the artist's personality, biases and expression on their work: “Even when you are being really cognizant of representing a brand and not yourself, pieces of yourself are still going to be in there.” 

On the importance of doing something just for creative expression: “Just put pen to paper or make something with your hands. Being bad at something at first is so hard, but it’s so important.” 

Connect with our guest 

Lynne Yun, @lynneyun 

Space Type, @spacetypeco 

Mentioned in this episode: 

Kevin Yeh, @kyeahok 

Type Electives, @typeelectives 

Juan Villanueva, @juan_kafka 

The Kernference by Goodtype 

Beatriz Lozano, @beatloz 

Tré Seals, @tre.seals, @vocaltype.co 

How to Be an Imperfe

Connect with Katie & Ilana from Goodtype

  • Goodtype Website
  • Goodtype on Instagram
  • Goodtype on Youtube

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The Typecast: Grow Your Art BusinessBy Katie Johnson and Ilana Griffo of Goodtype

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