B2B SaaS Podcast

Arko Gaguli, Co-Founder of Legitify talks about how they are helping people notarize documents online & how they are on track to do around $170k in revenue this year.

• What Legitify is all about
• How around 550 customers used their product at least once
• Is this a subscription business & how do they track their metrics
• How a whopping 70% of new leads discover their product from google without spending any extra effort on SEO
• Team, vision & funding

You can also watch the video on youtube here.

Claire Suellentrop, Co-Founder & COO of ForgetTheFunnel talks about how SaaS companies should look inwards & understand their best customers to effectively grow after reaching 1-2 $MN in ARR.

• How they worked with SaaS companies like SparkToro, MeetEdgar etc., helping them reposition & unlock their growth after a point
• How they ended up increasing the conversion rate of MeetEdgar by 40% by focusing on their stickiest cohort
• How to position when you’ve got a product that is used by varying customer segments ( ACV )
• Why looking inwards, understanding the stickiest cohort & positioning based on this is the best way for SaaS companies to unlock massive predictable growth
• Team, services they provide & how they work with SaaS companies

You can also watch the video on youtube here.

Sami Rejeb, Co-Founder & CEO of ValueOrbit, talks about his journey of starting ValueOrbit. He talks about how he got his first set of customers & how he uses his credibility to close deals.

• How ValueOrbit helps revenue teams achieve predictable growth with advanced forecasting, deal qualification & real-time win guidance
• How he used his experience of working with 100s of CROs to build the first set of features for ValueOrbit
• How he used a non-scalable approach to get the first 3 customers using his network & through various slack groups
• How he plans to build the top of the funnel by building the brand of LinkedIn
• What’s the exact process that he uses to convert a cold lead to a paying customer
• Why do customers prefer a newer product like Value Orbit over more established ones in the category
• How having direct access to credible CEO like himself helps build a more trusted relationship & close deals when competing with more established players
• Team, funding status & future vision for the company

You can also view the video on youtube here.

Ahmad Al Fares, Founder & CEO of Celitech talks about how they are growing their company by bundling their eSim technology with top travel companies, which are made available for travellers.

• How Celitech helps travel companies offer co-branded international cellular data plans using 1 click e-sim technology
• How they’re working with over 20 partners, including big travel companies like Expedia, Kayak etc. & how they’re doubling revenue every 2 months
• How he used warm intros to get the first few customers
• How does their conversion funnel & sales cycle look like
• How their onboarding process looks like
• How they are working on optimising the placement to grow their deal size with a customer
• Team, funding status & future vision for the company

Nate Wyne, Co-Founder & CEO of  Floodlight talks about how they’ve grown past $1 MN$ ARR by helping companies measure their greenhouse emissions.

• How their product SAGE delivers asset-level measurements of greenhouse gases using satellites & ground sensors
• How they broke through to 20 customers doing past $1 MN$ in ARR in just 12 months
• How they used warm intros from their institutional investors as a primary channel to acquire most of the customers so far
• How they sell primarily to two personas - PE (private equity) firms to vet their deals & other companies who want to track their assets
• How their sales cycle looks like
• How an SEC ruling recently forced every C-level executive to start measuring & reporting their ESG reporting
• How they manage to keep an ongoing subscription with PE firms
• Team, funding status & future vision for the company

You can also view the video on youtube here.

Dan Barak, Co-Founder & CEO of  Text Blaze talks about how they broke through 50k paid users primarily using word of mouth for their productivity-focused chrome extension.

• How TextBlaze (chrome extension) helps users become more productive using snippets
• How they are a product-led bottom-up company with around 200K total users, among which 50K are on a paying plan
• How they’ve grown to 7-figure revenue, primarily doubling over the past 12 months
• How a vast majority of the new users come from word-of-mouth & few referrals
• What drives a satisfied user to spread the word about the product & how word of mouth works
• What are they specifically doing to make this word-of-mouth channel successful
• How are they going to focus on top-down enterprise sales along with the bottoms-up model they currently use
• Team, funding status & future vision for the company

You can also view the video on youtube here.

In this episode, Andrea Tassistro, CEO of Foodetective, talks about how they used affiliates (who are food influencers on Instagram) to grow to 25k restaurants on their platform.

We talk about,

• What Foodetective is all about.
• How they hit 25k users (restaurants - including on trail plan) with ACVs in the range of $2.5k to $10k with around 3x YOY growth.
• How they convinced food influencers to become their affiliates.
• How they intend to grow using licensing model over the next few years & how their enterprise sales team is closing these deals
• Team, funding status & future vision

In this episode, Eliad Saporta, CEO of Coriunder talks about how he grew his company to 50 high-value customers by building an affiliate network primarily through attending conferences in their niche.

We talk about,

• What Coriunder is all about
• How they hit 50 customers with around $20k ACV
• How they got their first set of customers using his previous background as a consultant
• How they are using conferences in their niche to build a huge network of affiliates & get newer clients
• How they typically end up converting a huge percentage of warm leads bought by their affiliates
• How their churn & expansion looks like
• Team, funding status & future vision

Karsten Madsen, CEO of MorningScore, talks about how his unique "motivation" based positioning in the SEO space truly differentiates them from the huge competition. He also talks about the tactics he uses to grow using SEO as a primary top-of-funnel growth channel.

In this episode, we talk about,

• What MorningScore is all about
• How they are serving 850 paying customers with around $600k ARR, growing at around 60% YOY
• How he used killer cold emails to get the first ten customers
• How 40% of their new growth comes from SEO & rest from Google Ads, Facebook Ads & other channels
• How they use "alternative to competitor" SEO strategy in a highly competitive space
• How their unique positioning is helping them differentiate
• Team & future vision
• How they ended up building one of the most complicated software which needs to scrape the web regularly

If you are building a SaaS in a highly competitive B2B SaaS space, you should listen to Karsten's unique insights & growth tactics.

You can also watch this episode on youtube here.

I talked to Adam White, founder of a SaaS company called SquidVision. Adam has previously sold his SaaS company SEOJet for a seven-figure deal to one of his strategic partners.

In this episode, we talk about,

• what SquidVision is all about
• How he plans to launch Squidvision & get the first odd customers using a lead list, he built from previous experiences
• How he grew SEOJet to 200 customers & around 20K MRR in subscription revenue
• How he worked with three partners to provide link-building services which had around 600K in revenue
• How he ended up selling his company to one of the partners for a lower seven-figure deal
• His vision for his new company & how he intends to reach there

You can also watch the video here on youtube.