B2Branded - The B2B Brand Podcast

Doug Levy headed communications at two of the world's most prestigious medical institutions, Columbia University Medical School and UCSF, where he was part of the team that planned for the H1N1 flu pandemic. He was also lead medical reporter at USA Today for almost a decade. We discuss crisis communications and COVID-19, best practices for communicating in a medical emergency, and his advice for business communicators.

Note: This podcast was recorded on March 27.

About B2Branded:
We're a bite-sized podcast that provides news and insights about branding and communications. The podcast is hosted by Ian Bruce.

For 20 years Interbrand has been publishing the Best Global Brands report that identifies the world’s 100 most valuable brands. In this episode we explore the Interbrand rankings with Daniel Binns, CEO Interbrand NY, and discuss why brand value is critically important for B2B companies, the factors that drive value, and LEGO.

About B2Branded
We're a bite-sized podcast dedicated to exploring news and issues related to B2B branding and communications. The podcast is hosted by Ian Bruce.

How do you manage an iconic brand like HBS? What is the balance between celebrating a storied legacy and building a modern image? With nearly three decades of big picture thinking and on-the-ground experience to his credit, Brian Kenny guides and manages the HBS brand on a global scale, ensuring that the school has a clear and consistent voice around the world. As Chief Marketing and Communications Officer, he plans and implements high-level branding, marketing, and media relations across HBS, including the MBA Program, Executive Education, External Relations, HBX and HBS Publishing.

About B2Branded
We're a bite-sized podcast that explores news and opinions on B2B branding and communications. The podcast is hosted by Ian Bruce.

Brand equity is a familiar concept to most B2B marketing professionals, but few of us could accurately define or agree on what this means. In this episode Alex Haigh, a research director at the company Brand Finance, discusses how they calculate the financial value of brands, as well as the results from their just-published ranking of the world's 500 most valuable brands.

About B2Branded:
We're a bite-sized podcast that discusses the latest news, views and opinions on B2B branding and communications. The podcast is hosted by Ian Bruce.

Many B2B companies fail to understand the importance of making a commitment to allowing the corporate brand to drive business decisions and execution. So claims our guest on this episode --Chris Wirthwein, a B2B branding expert and author of The People Powered Brand.

About B2Branded:
We're a bite-sized podcast dedicated to discussing the news, issues and trends related to B2B branding and communications. The podcast is hosted by Ian Bruce. 

In this episode we discuss one of the most challenging and long-lasting decisions any brand leader will make: Naming.

Our guest is Jeremy Miller, a brand strategist, author and the founder of his agency Sticky Brands. His most recent book, published a few months ago, is Brand New Names, which gives a stepwise process for creating compelling product or company names.  We discuss why names matter, what makes for a great brand name, and Big Ass Fans.

About B2Branded
We're a bite-sized podcast that talks about B2B branding and communications. We interview practitioners and thought leaders to understand how to build great brands. The podcast is hosted by Ian Bruce.  

A thread that connects some of the most admired and valuable B2B and B2C companies is their relentless focus on fusing brand and culture.

In this episode we discuss how culture fuels brand building. Our guest is Denise Lee Yohn, a recognized expert on brand-building, an in-demand speaker and consultant, and an influential writer. Her latest book is FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.

About B2Branded
We're a bite-sized podcast that talks about B2B branding and communications. We interview practitioners and thought leaders to understand how to build great brands. The podcast is hosted by Ian Bruce. 

Let's be honest: complexity is a disease in B2B marketing and branding. We love our jargon and acronyms, and we think the more we say the better will be the result.

In this episode we explore the virtues of simplicity with a rank expert. Margaret Molloy is the Global Chief Marketing Officer & Head of New Development at the brand strategy, design and experience agency Siegel+Gale. She is also the Board Chairperson for the New York Hub of The Marketing Society, and received the 2017 B2B Marketer of the Year award from the Drum. 

About B2Branded
We're a bite-sized podcast that talks about B2B branding and communications. We interview practitioners and thought leaders to understand how to build great brands. The podcast is hosted by Ian Bruce.