It's the first week of August, which means it's officially Launch Season for me and my team… we're gearing up to teach our big annual Launch Masterclass. Last year's Masterclass was groundbreaking - I did 14 hours of live training + downloads and other goodies… and it was 100% free. And this year's version is going to be even better! In any case, here's what's on my mind as we dig into the nitty-gritty planning process (and I think it'll help you with your next launch, too).