Hey Backcountry Marketing family, thank you for making 2022 our best year yet on the podcast. We've got a lot of exciting things in development in 2023 but we're excited to announce that we're launching a video version of the show on YouTube! Head over to our YouTube Channel and hit that subscribe button.

We hope everyone has a great holiday season and look forward to bringing you new conversations in season 4.

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

Adam Cramer is the founder and CEO of the Outdoor Alliance. At the Outdoor Alliance, they mobilize the power of outdoor enthusiasts to protect public lands and waters. As Adam calls it, "conservation powered by outdoor recreation, so to speak."

In this episode, Adam and Cole chat about inciting change, the importance of storytelling in conservation, and how to join the fight for conservation as a brand in an effective way.

Learn more about the Outdoor Alliance here. 

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

Tom Moreno started his career in retail at Helly Hansen before joining evo’s first-ever retail store. After 13 years there, he took a chance on a startup called Awayco - trying to offer an alternative to purchasing by connecting consumers with demo/rental products in shops across the globe in Surf, Snow, and Bike. Tom eventually landed at Salomon’s North America office in November of 2020 where he now oversees site operations - from visual merchandising to catalog to working with the digital product team to iterate and refine their website.

Tom joins the podcast to talk about website development, what marketers need to know about websites, user experience, and what trends we should be aware of and following as we head into 2023.

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

On this episode of the show, we have two guests! Alex Willie and Becky Lyttle from ExpertVoice join us to tell us how to build loyal and true fans, the importance of brand advocacy, and building your brand community.

Alex is a former professional mountain biker turned marketing pro. After his cycling career, he started his career in marketing and eventually landed at ExpertVoice, managing current client partnerships and helping brands build advocacy. Catch up with Alex here.

Becky spent 8 years of her early career with the US Snowboard Team where she gained experience in event management, implementing education, and certification programs. After time in non-profit leadership, she moved into bringing new products to market and managing customer experience at ExpertVoice. Catch up with Becky here.

If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

David Meredith is the Dirt Marketing Manager for Full Speed Ahead and has been in the bike industry for years, including racing, owning a retail shop, and operating his own international bicycle brand. David comes on the show to share his experience in the bike industry, but also, to share his experience being a human pre-diagnosed with CTE, Stage 4.

In this episode, David and Cole discuss:

• What CTE is (Chronic Traumatic Encephalopathy)
• How CTE impacts how David approaches life
• What we ask of athletes in our industry

And much more. 

We want to thank David for coming on our show and sharing his story on this platform. This is an important story and we hope you'll share this with your fellow outdoor community members to seek more understanding and hopefully change gear/policies to make our sports more safe.

If you want to catch up with FSA, you can do that on Instagram.

Do you work at a brand or agency in the outdoor industry? If you need help to bring your next video project to life head over to Port Side Productions.

Kris Hampton (he/him) is a former mural painter and rapper, currently a climbing coach and outdoor industry podcaster who has modeled his business after what he understood - independent hip-hop labels. In this episode, Kris and Cole discuss: - the importance of creativity for creativity's sake - breaking the rules and bucking the trends - why long-form content wins - the state of outdoor podcasting and much more. You can catch up with Kris on Instagram and on the Power Company Climbing website. Follow along with Plug Tone Audio on Instagram or on their website.

If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help.

Dax Myers has worked in ski travel for over a decade. When COVID shut down travel in 2020, he was laid off right as I started grad school. He used that time to make a big huge pivot into the product side of the outdoor industry. His current role entails handling all of the marketing efforts and strategy for mountainFLOW. In this episode, Cole and Dax discuss: - mountainFLOW's background - Balancing a content strategy between sustainability and performance - How to balance sustainability with the production of commodities - How to create a broad awareness funnel And so much more! Catch up with mountainFLOW Eco Wax on Instagram or on their website.

If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help.

Stephen (Stix) Nilsen is the Vice President of Cult Indoctrination at Liquid Death. If you haven't heard of Liquid Death they've recently taken the world by storm and have shocked many with their polarizing, yet creative approach to advertising. Taking his talents from Pabst and Red Bull, Stix has been tasked with getting cans in hands the only way he knows how. In this episode, Cole and Stix discuss: - Liquid Death's approach to marketing - Why Liquid Death will never hire an agency - Their legendary projects to date - The plastic problem we face in the world - Grassroots event marketing And much more! You can catch up with Stix on LinkedIn - https://www.linkedin.com/in/stevenilsen/ If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help.

Chris King is the Brand Director at Outdoor Research. He’s had many different roles in his career, from marketing manager at a finance company to starting his own production company to creative director at an ad agency. And now, he’s landed at Outdoor Research, which he says is his dream job. In this episode, Cole and Chris discuss: - brand awareness - what even IS a content strategy? - content metrics - supporting your content strategy with a small budget And much more. You can catch up with Chris on Instagram, and check out what Outdoor Research is up to over there as well. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help.

Ariel Macrae is the Marketing & Social Media Manager for Outside Inc. She has spent over ten years in the outdoor industry, in both service and product marketing roles. She started her career working for ski resorts with a big focus on season pass marketing strategies, transitioned into freelance helping startup outdoor product brands, then started working for ROAM Media 2 years ago. ROAM Media was acquired by Outside Inc. last fall and Ariel has since taken the lead on content marketing for the launch of the new NFT creator marketplace Outside.io. In this episode, Cole and Ariel discuss:

• the Outerverse
• Using this data platform to create more value for the outdoor community
• The controversy of Web3, NFTs, and beyond
• How to know when you're ready to launch a new project like this

And much more.

You can catch up with Ariel on LinkedIn.

The Backcountry Marketing Podcast is a production of Port Side Productions.