Megan Prettyman is the Marketing Manager at Gear Patrol and joins us on the show to talk about the importance of understanding your audience for storytelling and more.

This is part 2 of our 4-part Storytelling Series.

In this episode, Cole and Megan talk about:

• audience segmentation
• how to use data to tell stories
• what product journalism is and why it is important
• meet your audience where they're at

You can catch up with Megan on LinkedIn here: https://www.linkedin.com/in/meganprettyman/

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

Roo Smith is a commercial/documentary filmmaker and photographer based in Boulder, Colorado. He has produced films for Outside Magazine in Ireland, camera operated for Netflix in the Rocky Mountain West, photographed among indigenous communities in Peru and Ecuador, directed videos with professional climbers in Mexico and has received notable recognition in his hometown of Orcas Island in Washington State for his work telling uplifting stories in the outdoor space.

Roo joins us as part of our 4-part storytelling series to discuss the power and importance of stories.

  In this episode, you'll learn: - about the importance of vulnerability and authenticity in storytelling - how to create emotion-driven strategies to create meaningful relationships with others - how to build brand resonance over building company awareness - why stories help us heal

And much, much more!

You can catch up with Roo at his website: https://roosmith.com/

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

Nick Symmonds is a two-time Olympian turned YouTuber and entrepreneur, hitting over 1 million subscribers. Nick is also a mountain climber, already hitting 44 out of 50 state high points and 2 of the 7 summits.

In this episode, you'll learn:

- how to get started on YouTube - how brands can win on YouTube - how to create engaging content - what challenges we'll see on YouTube in the future

You can check out Nick's YouTube channel here: https://www.youtube.com/@nicksymmonds

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

Brock Ellis is the Creative Director at Mountain Equipment Company, managing all campaign outputs from the creative team, working directly with the Brand Director and VP of Marketing.

Brock joins Cole on the show to discuss what happens when a rebrand goes wrong.

On this episode, you'll learn: - what goes into rebranding - what happens when the rebrand goes wrong / the loss of brand support - how to come back and rebuild the brand

You can learn more about Mountain Equipment Company here: https://www.mec.ca/

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

Patrick Finnegan is the current VP/Account Director at Swanson Russell, a brand and product marketing agency. He focuses on long-term strategy and planning, as well as new business development for brands.

In this discussion between Cole and Patrick, you'll learn about:

- the three types of consumer attention and how to capture them - building narratives that actually make sense for consumers - nurturing your exact audience - pushing a consumer-centric direction at your own company

This is a shorter episode for us but packs a big punch with valuable advice and insight.

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

What is brand maturity and how do you achieve it? Jonathan McKenzie, co-founder of Turtlebox Audio, joins us to teach us exactly that. Jonathan joins Cole to chat about the importance of brand maturity, his journey as a co-founder, and how to keep scaling while staying true to your brand's values.

On this episode, you'll learn: - the definition of brand maturity - how to get your brand to the maturity level you're aiming for - how to measure brand maturity - the definition of "customer spill" - how to keep your brand's core values through growth

You can catch up with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-mckenzie-9118aa13/

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

How does a brand go from a local, small start-up to being one of the biggest brands in their category within just a few years? Athletic Brewing's CMO, Andrew Katz, is here to tell us how.

In this episode, you'll learn: - the importance of the pursuit of progress - how to build true loyalty with customers - the way to grow a brand into a household name - what digital opportunities brands have to build connections with their customers

Andrew is a career marketer with an entrepreneurial spirit. Before coming to Athletic Brewing, he launched a FinTech company, and has led brands and teams for brands like Pepsi, American Express, and Heineken.

You can learn more about Athletic Brewing at their website: https://athleticbrewing.com/

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

Do you struggle to create content that really resonates with your audience? Are you frustrated by shorter attention spans? On this episode, Cole sits down with John Peabody to talk about how to beat the attention economy and create GOOD content that matters.

  On this episode, you'll learn: - how to beat the attention economy - how to make the case for REALLY good content - what content consumers are longing for - why branded content is so important

John is an independent content strategist and producer who has a long career in many different content mediums. He spent years of his life as a reporter, but then slowly morphed into a creative strategist.

  You can learn more about him at his website: https://www.johnpeabodycreative.com/

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

Jon Bausman has 16 years of marketing experience, both in the outdoor industry and out. His roles have focused on P&L accountability, leading a team, growth marketing, and developing and scaling brands.

Jon sits down with Cole to discuss how to scale a brand in 2023 and beyond, challenging the status quo, and content strategy tactics.

You can catch up with Jon on LinkedIn: https://www.linkedin.com/in/jonbausman/

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

As he describes himself, Sam Van Boxtel is "just a climber obsessed with social media." Well, he's much more than that. Sam is a climber and entrepreneur based in Vancouver, Washington. He and his team make up Climbers Crag, the climbing industry's leading social media agency.

In this episode, Cole and Sam discuss the most common mistakes outdoor brands make on social media, the value of social in the outdoor space, why social media is important for brand building, what metrics to track, and much, much more!

You can learn more about Sam and Climbers Crag on Instagram: https://www.climberscrag.com/ https://www.instagram.com/climbers.crag.agency/

Have questions for Sam? Find him here: [email protected] 

Essential Reading for Outdoor Marketers: https://kit.co/BackcountryMarketing

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!