Growing For Market Podcast

Balancing four different enterprises on a single family farm with Zoe Bradbury DeSurra of Valley Flora Farm in Oregon


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Hear how Zoe Bradbury DeSurra of Valley Flora Farm balances four different farming enterprises between herself, her sister and her mom on one farm. The farm started in an unorthodox way- with a property trade- and overcame a healthy sense of skepticism about whether its rural Oregon location could support a vegetable farm at all, to become the multi-enterprise, matriarchal farm, where everything from the coolers to the draft horses run on solar power today.

 

Zoe shares the story of how the farm grew over the years, how the different businesses on the farm split revenue, and how she overcame self-imposed limitations to make her farm what it is today. She discusses with host Katie Kulla how she got interested in and learned to use draft horses for farm work, how they have struggled with and solved labor shortages, and how their markets have evolved over the years. Beginning and experienced farmers alike a lot to learn from the evolution of this unique farm in Southern Oregon.


 

Connect With Guest:

Website: www.valleyflorafarm.com

Instagram: @valley.flora

Facebook: Valley Flora Farm


 

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

 

Certified Naturally Grown (CNG) offers peer-review certification to ecological farmers and beekeepers producing food, flowers, and fiber for their local communities. Demonstrate your commitment to sustainable growing practices with a certification that fits your farm’s scale, budget, and community values. Learn more and apply at the link!

https://www.naturallygrown.org

 

Organic Vegetable Production Conference - If you’re an experienced vegetable farmer, don’t miss out on the 2024 Organic Vegetable Production Conference! In its 8th year, this conference fills that “expert-level” niche you’re looking for. Farmer presenters share the nitty-gritty details of their production practices and also speak on a wide range of topics - from fertilizer injectors and pest management with beneficials, to seed saving and labor retention.With online sessions on January 25th and 26th and in-person sessions on February 2 and 3 in Madison, Wisconsin, you can plug in no matter where you are. Register today at https://tinyurl.com/26285ax5

 

Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and more! Get 15% off marketing services and one premium feature for a year with the code Growing4market at site.localline.ca/claim-your-offer-growing-for-market

 

Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.

 

Vermont Compost Company - Each fall, Vermont Compost offers a prebuy program to incentivize ordering your spring soil before the snow flies. With Vermont Compost’s prebuy program, you can receive 15% off on orders placed, paid for, and shipped by December 21st. Listeners of the Growing for Market podcast will receive an additional 5%, bringing the total discount to 20%. Visit vermontcompost.com/gfm for more details, or mention this podcast when you place your order.

 

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Growing For Market PodcastBy Andrew Mefferd, Katie Kulla, April Parms Jones

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