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By Teachhoops.com
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The podcast currently has 2,862 episodes available.
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TeachHoops.com NukeHydration.com — ready to drink clean sports hydration, shipped nationwide. Sample pack (two Lime Time, two OG Orange, plus extras) is $19.99 with shipping included. Use code YOUTHHOOPS15 for 15% off, sample pack included CoachingYouthHoops.com Is Your Kid Actually Hydrated, or Just Drinking Something Blue? The couple taking on Gatorade from a Mississippi warehouse. Coach Bill sits down with Marty and Lesley Frascogna, the husband and wife team behind Nuke Hydration and a sponsor of this show, which he discloses right up front. They found each other through a LinkedIn conversation, and Coach Bill's interest was simple: he was tired of picking up bottles full of dye and would never hand that to his own team. Lesley owns this part of the story. Gatorade, Gatorade Zero, a stretch where their son drank Prime because he thought it was cool, and some Propel because, as she puts it, in her brain clear must mean healthy. The tipping point was standing over a grocery cart loaded with Gatorade she was about to hand out to a house full of kids and feeling guilty about it. Marty's side was the Ironman. He came to triathlon with no background in it, and when his nutrition coach asked what he was actually putting in his body, the answer turned out to be not much: not enough sodium, not even enough fluid ounces. And he had played college sports. He thought he knew this stuff. This is the running argument of the episode. Coach Bill had heard the Ironman version. Marty, an attorney for eighteen years and self described steady hand, says the Ironman was the setup, but Lesley took it and ran. She is the impulsive one. She had also been a florist for twenty four years and wanted a career change, and so did he. Her one non negotiable from the start: it had to be ready to drink. Not a powder. A bottle a kid can hold. Marty asked about powder and she shut it down immediately. She was calling formulators the next day. For the record, Coach Bill and Lesley referred to Marty as an Ironman six times before he brought it up himself. He wanted that noted. Market research pointed to a real gap. Hydration packets are everywhere. Ready to drink is essentially Coke's Powerade and Pepsi's Gatorade and not much else. When they walked into Whole Foods looking for the clean alternative that surely already existed, they found a couple of options with two problems. First, no cool factor. Their own kids laughed and said they would not walk around with it. Second, natural flavors. Lesley's view is that natural flavors are not really natural. They start from a natural product and then get heavily processed in a lab. That was a line they would not cross, and she notes that avoiding natural flavors is becoming a real consumer trend this year. Their answer to what parents miss when they think hydration means water: most youth athletes are not drinking enough to begin with, they are not getting enough sodium, and they are short on electrolytes. Sweat goes out, salt has to go back in. Coach Bill can vouch. He carries a large bottle, drinks three a day, and still came back dehydrated on routine bloodwork. Volume alone does not do it. Marty's favorite frame, from his training: carbs are the gas, hydration is the oil. If you burn all the oil, you cannot retroactively pour it back in. The engine is already gone. He has actually blown an engine by skipping an oil change, so the metaphor stuck. On timing, both agree with what Coach Bill preaches to his team. Hydration starts the night before. If your game is Saturday and you start Saturday morning, you are already behind. This one they did not plan to collect. A high school team they work with gave players a Nuke two hours before a game, water alongside it, and another Nuke at halftime, in Mississippi heat. Not one cramp on the team. The coach said it was the first time in school history. They watched the opposing team go down every few minutes on TV, on a weekend when a player elsewhere died on the field from heat. They have now seen it repeat for three straight weeks. They are also hearing from women who drink one a day and say it keeps their headaches and migraines away. A study with Mississippi State's kinesiology department on Nuke specifically is in the works, which should say whether the credit belongs to the coconut water, the Celtic sea salt, or the combination. Coconut water as the base, for hydration and the added benefits, and because almost nothing else in the category uses it. Celtic sea salt, not table salt. Lesley says the internal debate over which salt to use was close to infinite. They wanted something from the ocean, with the trace minerals that come with it. Lemon and lime juice for actual flavor in the original Lime Time. Five grams of added organic cane sugar. They deliberately did not go to zero. A little sugar helps hydration, carries flavor, and gives kids a small burst of energy. It is a fraction of what is in a conventional sports drink. Stevia and monk fruit to balance the lemon and lime without piling on more sugar and calories. They said no to extra vitamin C, extra vitamins, extra magnesium. Not necessary. The moment that defined the whole company came at the formulation lab, six months in, when they finally loved the taste and spotted an ingredient on the panel they did not recognize. They asked what it did. The answer was mostly color, with a little magnesium they did not need. Lesley's response: get rid of it. Two halves. Nothing Unnecessary, and Keep the Energy. No, there is no caffeine in it, which is the first thing most people ask. Nothing Unnecessary has become the filter for the whole company, not just the formula. Lesley catches herself planning a big elaborate activation in Nashville and then pulls it back to something simple that is all about the drink. Keep the Energy is about the daily wins: no sugar spike, no crash, one brick in the wall every day. The bottle says no guilt. The team pushed back on putting it there. Lesley insisted, at a hundred and ten percent, because of exactly what she felt pushing that Gatorade cart. Mom guilt is everywhere, parents are doing their best, and if one decision can be made easier and feel good, that is the job. Coach Bill's version is the same from the coach's side: he does not feel bad handing it to his players. Neither of them is a nutritionist and they say so. Lesley's honest answer is that the two go hand in hand and nobody is perfect. There is still junk food in their pantry. But fully hydrated and badly fueled is a moot point. Coach Bill's version of this was handing out nutrition bars before early morning games, because so many kids skip breakfast and you can see how that game is going to go before it starts. Lesley's broader point: it is not just the kids who need educating. She did not understand the difference hydration actually makes until Marty started training. She thought eight glasses of water was just the recommendation so you do not die. The second husband and wife pair to appear on the show, and Marty's first question was whether the first couple is still married. They describe a good yin and yang: Lesley is passionate, impulsive, burn the boats, we are doing this now. Marty wants the long term plan and the strategy thought all the way through. The bigger problem is that they are never off. Date night turns into a work meeting. Lesley, diagnosed with ADHD at thirty six, needs the schedule to stay fluid, which frustrates a man who would like a schedule set in stone. They also have a warehouse and still fight over which corner of the house to work in. Their kids, Lesley jokes, would like mom and dad to go back to their real jobs. Two flavors now: the original Lime Time and the just launched OG Orange. A third is coming in the spring as a collaboration with someone they are not naming yet. Direct to consumer at nukehydration.com, with a new site launching in about three weeks. Lesley ships it herself, nationwide, with handwritten notes. They are in independent grocery stores around Jackson, Mississippi and Birmingham and expanding. The growth they are proudest of is schools. Athletic directors are getting real pressure from parents asking for healthier options, and "we have always given the team Gatorade" is no longer an answer. Next goal: working directly with coaches to set up team shops so parents can buy straight from them. And for anyone who does not want to commit to a full case, the $19.99 sample pack includes two of each flavor with shipping, and YOUTHHOOPS15 works on it. Learn more and get everything you need for your season at TeachHoops.com TitleSubtitleShow NotesBefore Nuke, they were a Gatorade familyWho actually had the ideaThe void they foundHydration is not the same as waterThe Mississippi football data pointWhat is in it, and what is notWhat NUKE actually stands forThe two words Lesley fought forNutrition and hydration togetherWorking together, married eighteen yearsWhere to get it Learn more about your ad choices. Visit podcastchoices.com/adchoices

https://teachhoops.com/ If the play breaks down and five heads turn to the bench, that is not a basketball problem. That is a coaching habit. This episode is about moving from the sage on the stage to the guide on the side, and building players who can think when the gym gets loud. What we cover: Handing players real decisions, and why ownership is a muscle that has to be loaded Trading instructions for questions, because a rented answer disappears under pressure Killing excuses by killing your own first, starting with the refs and the schedule Levels, standards, and borrowing what video games understand about motivation Why autonomy without warmth reads as checking out, and why they take hard from someone who cares This week's challenge: at one practice, tally every instruction you give against every question you ask. Then move ten of them over. Resources: Practice plans, drills, courses, on court clinics, and the coaching community at https://teachhoops.com/ Recorded at the Fifth Quarter Studios in Madison, Wisconsin. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode is brought to you by TeachHoops.com, where ready-made film-study frameworks and practice plans give you hours of your life back every week. Today we fix the most common mistake in film study: pressing play without framing the clip. When you don't tell players exactly what to look for, they watch like fans — tracking the ball, admiring the highlight, missing the lesson entirely. We break down the framing method: one clip, one concept, one question asked before the video ever starts. You'll learn how to write a single-sentence frame for any teaching point, how framing transforms passive viewers into active problem-solvers, and why the question you ask before the clip matters more than anything you say after it. We also cover how to check for understanding without turning film sessions into interrogations that make players dread the room. Film doesn't lie, but unframed film doesn't teach either. This episode gives you a repeatable structure that makes every minute in the film room transfer to the floor. Grab the complete film-study system and session templates at https://teachhoops.com/. Learn more about your ad choices. Visit podcastchoices.com/adchoices

https://teachhoops.com/ Title: What Are The Three PRs Every Coach Has To Get Right? Subtitle: Player relations, parent relations, public relations, and why losing your job usually comes down to one of them Show Notes Coach Collins sits down with a guest whose background is communications, not coaching, and it shows in the best way. She built a framework around three words that all end in the same two letters, and once you hear it you can't unhear it. Player relations. Parent relations. Public relations. Get those three right and most of the noise in your program goes away. PR number one: player relations This is the one she calls the most important relationship you'll ever have. And the honest part of the conversation is that it has changed. Coach Collins says it plainly. The Bobby Knight world is over. Adjust or become a dinosaur. You can even see it in Geno. But here's the piece that matters, and both of them land on it. Adjusting is not the same as lowering expectations. Core values are still core values. Fundamentals are still fundamentals. You just can't teach them with a hammer anymore and expect the kid to give you their best. The example she uses is the wraparound layup in the championship game. Player brings it down on the break, wraps the ball around her waist, puts up the layup, misses it. The old school reaction is "it don't take all that, just make the shot." But that move is who that player is. She makes it ten times a week in practice. Take it away and you take away the thing that makes her good. PR number two: parent relations Here the adjustment flips. With players, you adjust. With parents, they adjust to you. But that only works if you've set the stage early. The whole thing comes down to one word, and Coach Collins says it three times because he means it. Overcommunicate. There is no such thing as too much. What that actually looks like: A full practice schedule handed out from November through March. Every day. What time practice is, when the bus leaves, all of it. A month on a page calendar printed and in their hands. A weekly email every Sunday night. Here's the week. Weights got moved because of construction. Pasta dinner is at so and so's house. Parents know it's coming and they know everything is in it. Clear expectations stated out loud. What you expect from their kid. What you expect from them in the stands. What you expect from them after a game. She points out where most coaches get burned. Christmas break, going day to day, telling everybody at the end of Monday's practice what time they're going Tuesday. Then a family has a trip to grandma's and the kid misses two days and now everybody's upset. Plan, plan, plan. Then the part every high school coach should sit with. Coach Collins lists the three ways you actually lose a coaching job. You're inappropriate. You mishandle money. Or the parents come after you. And parents usually come after you because they don't know what's going on. If everything's running smooth, your admin leaves you alone. PR number three: public relations This is the one coaches skip, and she makes the case for why it pays you back. Get your town, your city, your community behind you and it doesn't just help your athletes, it helps your program. When you need funding you're not begging, you're asking people who already feel like they're part of it. Her line, borrowed from Dawn Staley, is that they're not fans, they're fam. The warning is against the photo op. Teams show up at the 3K walk, take the picture, post it, and never come back. That's not community work, that's marketing. Pick one cause and be consistent with it. Boys and Girls Club is her example. Go sit down in the chairs and talk to the kids. Not a clinic, not a demo. Just be there. Your players are closer to those kids' ages than any adult in the building. And she'll trade gym time for it. Make one practice a shootaround, take that hour, go be present. Coach Collins adds the part that ties it together. You're modeling. Same as parenting. If you come home and get smashed every night, you're modeling that. If you want your players to believe in giving back, they have to watch you do it. He tells his students the meaning of life is leaving the place a little better than you found it. She has a shorter version. Pay your rent for where you are. The quick summary Players: core values are core values, but be willing to adjust. Parents: set boundaries, communicate, and plan, plan, plan. Public: support the community and the community will support you. Also in this one: why the head assistant might have the best seat in the building, the twelve inches Coach Collins misses, and a math major explaining why he took the teaching job anyway. Mentioned in the episode: High School Hoops, and $450 off. Practice plans, drills, courses, mentorship, and the coaching community. Fourteen day free trial: https://teachhoops.com/ Win the Week, Coach. One heads up: the transcript has the guest labeled as Dawn Staley, but she's clearly talking about Dawn Staley as her favorite coach, so that's a bad speaker tag from the transcription. I kept her anonymous in the notes. Tell me her name and I'll drop it in. Learn more about your ad choices. Visit podcastchoices.com/adchoices

https://teachhoops.com/ https://teachhoops.com/ Title: How Do You Actually Get Your Best Players Shots? Subtitle: Why good shooters go quiet, and the built-in ways to make sure the ball finds them Show Notes Every coach has had this conversation. Your best scorer takes four shots. You look at the book after the game and you can't figure out how it happened. Nobody did anything wrong. The ball just never found her. Coach Collins gets into the real answer, which is that getting shots is not a talent thing or a hustle thing. It's a design thing. If your best shooter has to create everything on her own, she's going to have quiet nights, and the ones she does get will be the hard ones. What we cover: Know who your shots belong to. Write it down. If your staff can't name your top three options in order, your players definitely can't. Screen for your scorers, don't just screen with them. The quickest fix in the book. Most teams have their best shooter setting screens instead of coming off them. Build two or three actions you can call by name. Not a whole offense. Two or three things that get a specific kid a specific shot when you need one. Get the ball moving side to side. Second and third side shots are open shots. One side offense is guarded offense. Teach the pass before the shot. The shot is the last thing that happens. The pass that creates it is the thing nobody practices. Transition is free offense. Sprint lanes, early looks, before the defense gets matched up. Easiest shots your scorers will get all night. Tell your players out loud who's getting the ball. Roles get quiet when nobody says them. Say them. Coach also talks about the shooter who disappears in the second half, how to handle the kid who wants the shots but hasn't earned them yet, and the difference between a shot that's open and a shot that's good. Coming to you from the Fifth Quarter Studios in Madison, Wisconsin. Actions, drills, practice plans, and the coaching community: https://teachhoops.com/ Win the Week, Coach. Want the full ElevenLabs-ready script for this one? Learn more about your ad choices. Visit podcastchoices.com/adchoices
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