In a world where subscription boxes come and go, BattlBox has proven to be a resounding success. On today's episode, Liam has the privilege of sitting down with John Roman, the CEO behind BattlBox. Launched in 2015, BattlBox's journey from inception to the limelight is a rollercoaster tale of innovation, perseverance, and strategic thinking.

John gives us a peek behind the curtains of their very own Netflix show, Southern Survival. Discover the nitty-gritty of producing a hit series and learn just how transformative it was for their business. But that’s not all; John shares the rollercoaster journey of selling BattlBox and the bold decision to buy it back shortly thereafter.

In a genius move to combat churn and strengthen loyalty, John unveils one of the most unforgettable campaigns ever by a subscription box: Mission 100. Picture a Willy Wonka-inspired contest where subscribers stand a chance to win a golden ticket, leading them to an undisclosed location. The challenge? Shoot tanks and aim to hit the target. The reward? A whopping $100,000! This innovative approach is more than just a contest; it's a testament to the lengths BattlBox goes to celebrate and reward its community. Catch the breathtaking footage of this event on their YouTube Channel.

Check out Johns's blog here - https://onlinequeso.com/ 

If you're serious about growing a subscription box business, this episode is a treasure trove of insights. John drops some serious wisdom that you won’t want to miss.

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