The Beauty Business Podcast

BBP 195: The 7 Crucial Numbers To Know In Your Beauty Business

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To grow your beauty business in 2025, it’s essential to track key numbers. This episode dives into what to measure, how to measure it, and what to do with the data.

Key takeaways:

  • What gets measured gets managed: Tracking the right numbers helps you make informed decisions.
  • The right numbers for YOU to track: The key numbers that matter most in your business for where you want to go.
  • KPI vs. KPA:
    • KPIs (Key Performance Indicators) measure past performance (lag measures).
    • KPAs (Key Performance Actions) track real-time actions that drive results.
    • How your numbers will make more money: what to do with the numbers once you have them

      • Growth Tools:

      • Compare trends over time to identify growth opportunities.
      • Traffic Light Analysis:
        • Green = Good
        • Amber = Stable
        • Red = Needs improvement
        • KPA Tracker: Define daily/weekly activities to improve weak areas.

          • To make everything easier, grab my Beauty Business Scorecard for free by DMing SCORECARD on Instagram (@adamchatterley).

          Quick Instagram Link: https://www.instagram.com/adamchatterley/

          Adam’s Knowledge Nugget: 

          “If knowing a number wouldn’t change your actions, stop tracking it!”

          Feel free to snag that and post it as your very own Insta-Quote; do me a favor and tag me in so I can feel the love.

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          The Beauty Business PodcastBy Adam Chatterley
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