Brave Women at Work

Be a Changemaker: Say What They Can’t Unhear with Tamsen Webster


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Well, I’m excited! I have a repeat guest on the podcast, Tamsen Webster. Tamsen was here the last time she wrote her first book, Find Your Red Thread, and today she is here to talk about her newest book, Say What they Can’t Unhear: The 9 Principles of Lasting Change.

You know when everything is smooth sailing and you are enjoying an easy, breezy ride for a while? I know those times, and 2025 is not one of them for me. I am in a period of significant change professionally, so I was excited to talk with Tamsen about her book.

The idea of saying what people cannot unhear resonates with me because I want to get my point across strong enough that it gets buy-in and is a good use of my time. As a resident intranpreneur in corporate and entrepreneur outside of corporate, idea buy-in and making friends with change management is crucial.

During my conversation with Tamsen, we chatted about:

  1. What is the ding for Tamsen?
  2. The importance of giving our audience a reason to believe.
  3. Why is story the foundation for understanding?
  4. Tamsen gives an overview of what a persuasion proverb is and how to use them.
  5. What if someone cannot hear our story or refuses to listen? Then what?
  6. Her doctoral studies at NYU. She almost gave me the academic bug!

Here is more about Tamsen:

Part message designer, part English-to-English translator, and now part doctoral student, Tamsen Webster helps leaders craft their case for large-scale change. A sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts.

In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she built and delivers the message design curriculum for Elemental Impact, a leading investor in impact startups. She’s a judge and mentor for the Harvard Innovation Labs and a professional advisor at the Martin Trust Center for MIT Entrepreneurship. She’s also spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events and was named to the Thinkers50 Radar in 2022. She's the author of two best-selling books, Find Your Red Thread: Make Your Big Ideas Irresistible, and Say What They Can't Unhear: The 9 Principles of Lasting Change which was named one of the top 10 management books of the year by Canada's Globe and Mail newspaper.

Tamsen was a reluctant marathoner… twice; is a champion ballroom dancer (in her mind); and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.

She lives in Boston with her husband, two sons, and her two brindle Greyhounds, Hazel and Walnut.


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Brave Women at WorkBy Jen Pestikas

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