As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience.

That’s because prospective students want to feel a genuine connection with their peers through real stories. Nate Jorgensen">Nate Jorgensen, Senior Director of Strategic Academic Marketing and Communications at Miami University"> Miami University, believes higher ed marketers can bridge that need.

They just need to start thinking less like a big brand and more like Ted Lasso.

Nate sheds light on the need for empathy in enrollment marketing and why showcasing user-generated content is essential to building trust with student leads.

Join us as we discuss:

- Identifying emotional stories prospective students will connect with (7:02)

- Why authentic content is superior to overly-produced marketing (13:46)

- Stretching yesterday’s brand guidelines to solve today’s problems (26:28)

Check out these resources we mentioned during the podcast:

- Good Services">Good Services

- [email protected]">[email protected]

- Nate Jorgensen">Nate Jorgensen

- Miami University">Miami University (Ohio)

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.

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