“My mission is not to sell clothes,” says Lyndie Benson, founder of Bleusalt, a line of ‘elevated basics’ for men and women of all sizes, made in the USA, 100% sustainably from the natural fibers of beechwood trees. “It's really to make people feel and look their best so that they go through their life easier.” At midlife, Lyndie’s two sons had flown the nest, her marriage of nearly 30 years had come to an end, and she found herself having to start over with no idea where to begin. She turned inward to discover her true passion, and realized that all of the skills she had honed while running a household and raising a family were perfect for running a business. Five years later, Bleusalt continues to grow and boasts famous clientele like Cindy Crawford and Christian Siriano.

Key takeaways from today’s discussion include:

• Start with the basics
• The advantages of DTC and the valuable data it provides.
• Don’t overthink your mission–it should come from your authentic passion.
• Details matter. Learn to do them well. Nothing is too small or menial for you to do.
• Learn as you go.
• Use your resources.
• Being at a crossroads doesn’t mean it’s over.

Quotes

• “I didn't know anything. I promise you. Zero.  This was done on pure passion.” (10:00-10:08 | Lyndie)

• “Before you have a baby, you don't know what you're doing. So it's the exact same thing. You just take it day by day and be your authentic self. It's important to know that you have value. And it's important to know what you bring to the world, but it's also important to know what you don't have to know, you can learn while you go, and use your instincts and use your wherewithal to get to the next day just like you do with a baby.” (8:57-9:33 | Lyndie)

• “Create a team that is aligned with your values and your mission, who are good at what they do. Make sure whoever you align yourself with is a good idea. Don't just pick your best friend.” (33:01-33:22 | Lyndie)

Connect with Lyndie Benson:

Lyndie’s Instagram | http://www.instagram.com/bensonlyndie

Website | http://www.bleusalt.com

Bleusalt Instagram | http://www.instagram.com/bleusalt

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