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History doesn’t repeat itself, but it does rhyme. This quote from Mark Twain reminds us to look back at our past while focusing on our future. 

Miranda Reiman sat down with industry consultant Nevil Speer to discuss improvements in quality, how far beef markets have come and how modern consumers are choosing to spend their money.

They discuss:

• The beef industry's focus on product improvement 
• Opportunities for producers to capture premiums for their cattle
• The importance of telling our story to younger consumers
• and more! 

Find more information to make Angus work for you in the Angus Beef Bulletin and ABB EXTRA. Make sure you're subscribed! Sign up here to the print Angus Beef Bulletin and the digital Angus Beef Bulletin EXTRA. Have questions or comments? We'd love to hear from you! Contact our team at [email protected].