History doesn’t repeat itself, but it does rhyme. This quote from Mark Twain reminds us to look back at our past while focusing on our future. 

Miranda Reiman sat down with industry consultant Nevil Speer to discuss improvements in quality, how far beef markets have come and how modern consumers are choosing to spend their money.

They discuss:

• The beef industry's focus on product improvement 
• Opportunities for producers to capture premiums for their cattle
• The importance of telling our story to younger consumers
• and more! 

Have questions or comments? We'd love to hear from you!

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