Whitney Wofford is the director of marketing for CrowdHealth, a healthcare technology startup based in Austin, Texas. She has previously worked for Nike and GSD&M, with focuses on digital branding and consumer strategy.
If you're running your own business, chances are you either are already or will need to do some marketing. It's a great big world, and getting noticed when almost every market is saturated is becoming increasingly more difficult.

Here are our top marketing takeaways:
1. Understand your customer
2. Engage on Social 
3. Explore SEO
4. Be Clear
5. Look for the white space
6. Be consistent 

However you choose to engage, the number one rule is to not get discouraged if your campaign is not an overnight success. The general rule of thumb is to give it six months to take root, so keep chipping away to see the rewards for your hard work.